Ad360.media

How We See the Future of Media Buying with Ad360 •Unified Ad Management Across All Channels •Seamless Cross-Platform Control •Adaptive Media Plans & Intelligent Budget Allocation •AI-Driven Optimization for Maximum Impact •Real-Time Analytics & Insights •Advanced Data Analysis for Precision Performance and Curation •Privacy-by-Design

New Geo Performance Report now live in Ad360. Explore Auctions, Impressions, Clicks, CTR, and Viewability directly on the map to see where your campaigns truly perform best.

AdTech needs more competition. Try new platforms! Ad360 will beat any DSP’s fees, guaranteed. ✅ 50% your current take rate ✅ Better service ✅ Better results Our AI isn’t just for show: we published our first ML paper 10 years ago and never stopped innovating. Pay less. Get more.

New: Yahoo’s DSP is regaining mojo as brands look past Google DV360 & The Trade Desk. Why? Take rates. Yahoo takes ~10%, skips ad serving fees. TTD rates run ~30%. In a cost-conscious market, that pitch resonates—even if Yahoo isn’t in the same league as the big three. Details ⤵️

Ad360 is not just a DSP. It’s a full omnichannel platform that unifies Programmatic Display & Video, Native, CTV, Google Ads, Meta, Deals, and more in one place. Our AI handles bid optimization, creative rotation, budget allocation, and audience targeting across channels, automatically. We support direct & programamtic deals, contextual targeting, keyword targeting, and hyperlocal campaigns across 160M+ sites and apps. Built for scale, designed for performance, and powered by automation & Machine Learning. Level up with a media buying platform built for 2025.

Xandr DSP is shutting down. Microsoft says it no longer fits their AI vision. That’s a clear signal: legacy platforms are being left behind. Ad360 was built from the ground up with AI at its core, after 10 years of machine learning research for programmatic media buying. We’re offering a limited-time migration package for Xandr clients to help make the transition and support teams by providing a pain-free switch: -> 50% lower platform fees -> Full-service campaign rebuild -> No setup or implementation costs -> No commitment This is not just a replacement. It’s a real upgrade. ad360.media/blog/xandr-dsp…

Happy New Year 2025! 🎉 As we step into the new year, we’re excited to keep pushing boundaries in AI-powered omnichannel advertising. Our mission is to make it easier than ever for businesses of all sizes to run ads everywhere and achieve their goals. Here’s to a year filled with innovation, growth, and success for everyone! 🌟

Get a demo: ad360.media/products/get-a…

How We See the Future of Media Buying with Ad360 •Unified Ad Management Across All Channels •Seamless Cross-Platform Control •Adaptive Media Plans & Intelligent Budget Allocation •AI-Driven Optimization for Maximum Impact •Real-Time Analytics & Insights •Advanced Data Analysis for Precision Performance and Curation •Privacy-by-Design

@smarketer @semil @haystackvc @aashaysanghvi_ We’re addressing the last point with @Ad360Media, centralizing and optimizing all your ads in one place to ensure 100% alignment with advertiser interests.

Thanks for sharing! This example of sound-off audio ads is wild. It’s definitely frustrating when advertisers focus only on surface-level metrics. That’s why providing tools for analyzing domain or app-level performance is essential to help buyers manage their campaigns more effectively. Exciting updates coming soon on that front at @Ad360Media 👀

Great article. Thanks for including my quote in the article Kendra! “Google’s own ad products increasingly rely on AI-generated content, which many advertisers welcome for its time-saving benefits,“ says Xavier Litt, cofounder of adtech platform Ad360. The “real test,“ he says, “will be whether Google holds itself to the same standards it imposes on others by watermarking its own AI-generated content.“

Here is a good SEO tip to know: Find your keyword, for example: “Best smartphones”. Find a blog that has your keyword in its title and invest in an advertising slot. You'll target your audience more effectively.

An effective example of keyword targeting: Your product is positioned with the keyword "self-confidence." This article, "How to Build Confidence at Work," is the ideal advertising placement to execute your strategy.

If you sell online courses, you can promote your products using keyword targeting. By positioning yourself on the keyword: "online courses". This site is perfect for buying an advertising spot.

A real estate agency could position itself on the keyword: "dream home." Running ads on the blog “Find your dream home” would be perfect for promoting their services.

Your e-commerce site focuses on fitness and health. You could position yourself with the keyword: 'exercises for weight loss.' AND find an advertising spot on a blog article 'Home exercises to lose belly fat quickly’.

Here is a good advertising placement. The product: A cooking recipe website. Selected keyword: 'Vegetarian recipes' Blog title: 'You just started a vegetarian diet — Here are the recipes to make first' ✅ Successful keyword targeting.

The more you niche down your keywords, the higher your chance of reaching your target audience. If your main keyword is: Evening gown. Then, a long-tail keyword you can use: Elegant evening gown for the wedding.

Film reviews can be great to use for advertising placements. Especially, if your products are connected to the film industry. For example: streaming services.

This article is about real estate. If you have a real estate agency, having that prime location is excellent for your business. It increases the engagement of your advertisements. That is the principle of contextual targeting.