AdExchanger

25% of CTV bid requests can’t be trusted. “Other” ≠ a strategy. It’s a symptom. Alex White, COO @Peer39, breaks down why CTV needs program-level authentication to restore trust and value. 🔗 utm.guru/ujg5c

CTV is booming—but fragmentation makes it messy for SMBs. Smart curation solves it: one buy, premium reach, unified reporting + real outcomes. Insight via Blake Hebert, Sr. Director of Publisher Operations, Premion. Is curated CTV the real path to scale? bit.ly/48FB2js

Interested in decoding what really drives growth? Join us Thursday Oct 23 @ 11 am ET for “Causal Attribution Clinic” hosted by AdExchanger + M-Squared. ✅ Causal multipliers ✅ Triangulation ✅ Real-world attribution wins Register free: bit.ly/4hDWhVv

Google just sunset most of Privacy Sandbox after the CMA released it from oversight. PAAPI, Topics, Attribution APIs—gone. Only CHIPS, FedCM + trust tokens remain. Was Sandbox always destined to fizzle out? Curious where you land. bit.ly/47fQJeV

Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact. Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that. Let’s make brand the most measured signal in advertising. 🔗 Read more: bit.ly/4hm1C3C

Race To The Bottom adexchanger.com/comic-strip/co…

CMOs are under pressure — and CFOs want proof, not metrics. In this piece, Bradley Keefer, CRO at Keen Decision Systems, shares 3 CFO questions every CMO must be ready to answer to secure budget and earn trust. 👉 Full article here: utm.guru/ujf9R

Happening TODAY — and there's still time to join! Efficiency isn’t enough in programmatic anymore. Media quality, transparency & context matter just as much. 🎙️ Live at 2PM ET with ARC Dig IO & Lioness Strategies 👉 Join here: lnkd.in/ehFyuWCD

Ad tech vets are leaving big roles to launch AI startups — and it’s starting to look like a full-on movement. 👉 Read more — and weigh in: Is AI the new frontier or just the next hype cycle? utm.guru/ujf9Y

Grace Briscoe, EVP at Basis, points to ad tech’s original sin: fragmentation. Data silos = wasted time + limited insight. The fix? Interoperability — building data “highways” so spend moves where it performs best. Full article: utm.guru/ujfKH

The easy button for marketing measurement? It doesn’t exist. Madan Bharadwaj, CEO of M-Squared, says tech is just 25%—the rest is framework + expertise. His Marketing Accounting Framework makes marketing make sense to CFOs. 👀 Full article: bit.ly/4heeoB0

The Trade Desk wants to branch Prebid to include its Transaction ID—and publishers aren’t exactly cheering. After OpenPath + S&P500+, this new move is stirring déjà vu in ad tech. On The Big Story, we unpack why this feels like history repeating. 🎧 bit.ly/46Pve5N

Brand safety tech = broken. High blocks but bad adjacencies still slip through. Fox is testing Mobian’s AI to read context instead of just keywords — via Allison Schiff at @AdExchanger. 🤔 Is AI the reset ad tech needs or just another layer of complexity? bit.ly/3KFIFwv

Your social ads might not be the hero you think. Tim Morton, Sr. Director, Data Science @Tatari, reveals how TV ads drive hidden lift across channels—aka the halo effect. 9/10 brands see better CVRs when TV is part of the plan. 🔗 utm.guru/ujeTN

Brands can’t grow on performance alone. Join Square + Quantcast for a fireside chat on how to balance performance and brand to drive lasting growth. 🗓️ Oct 15, 2025 · 2PM ET: bigmarker.com/AdExchanger/fr… #AdTech #MarketingStrategy #BrandGrowth

Efficiency ≠ quality. Join @AdExchanger + @WomenInProgNet Oct 16, 2 PM ET for a LinkedIn Live on connecting performance with media quality. 🎙️ Alexis Hochleutner + Jana Meron 👉 Register: linkedin.com/events/7379226…

Retail media is moving beyond conversions. 🚀 With DoorDash Ads, brands can connect on-site + off-site, leverage first-party data, and measure every touchpoint. The future is full-funnel. Learn how → adexchanger.com/content-studio…

🚨 New @AdExchanger scoop by Anthony Vargas: CleanTap used a $100 Raspberry Pi to fake a connected TV — and every major ad platform bought its spoofed inventory. Proof that CTV IVT protections still have major gaps. Full story → utm.guru/ujeDC

People Inc. (ex–Dotdash Meredith) is cutting 226 jobs — but says it’s doubling down on growth. CEO Neil Vogel points to creator partnerships, D/Cipher+, and AI deals as the next phase. via Anthony Vargas, AdExchanger 👉 adexchanger.com/publishers/peo…

The Remedy Phase adexchanger.com/comic-strip/co…