AdRoll

You can’t fake your way into a community: At the end of the day, people buy from brands they trust. Authenticity and "being real" are the only things that stop you from being just another line item in a budget

ABM is getting personal (again): Marketing leaders are moving away from the "cast a wide net" approach. In 2026, it’s about picking the right doors to knock on and having something interesting to say when they open

We know your feed is full of "predictions," so we’ve boiled our 2026 trends report down to the four shifts that will change your overall approach this year:

We are bringing the beach to you in our cabana at @Shoptalk Luxe. 🏖️ Stop by and see your favorite digital marketing experts to hear the latest in adtech innovation. Spots are booking up on our calendar, reserve a one-on-one meeting: bit.ly/4pQbTaV #ShoptalkLuxe

That was a close one 😥

What’s the biggest “instantly delete” offense in an outbound email?

@promarkia "Why should I follow AdRoll on social media?" and then "give it to me in paragraph form"

@AdRoll Haha getting called a cheat code by ChatGPT is a flex. Curious, what prompt did you use for the channel audit? Ive been playing with a few frameworks like these: blog.promarkia.com

ChatGPT has entered the chat. We asked for an honest review of our social channels, and it turns out we’re “basically a cheat code” for digital marketing. Who are we to argue with an algorithm?

What’s the most creative way someone has said your brand name? We’ll go first: - ad roll - addroll - Adrool (our personal fav) - add roll - adrolls - adrolls ads - Advil (yes, really)

Our holiday wishlist: - Banning cart abandonment - Having all campaigns go viral - Unlimited budget - All stakeholders always being aligned - No last-minute campaign tweaks - Constant high ROAS

if they say ‘one quick tweak’ it is in fact not one quick tweak

Brands the second you abandon your online shopping cart:

Advertisers during BFCM:

Happy BFCM to all who celebrate. 🛍️

"Can we make one more tiny change before it goes live?"

If only campaign optimization came in gift wrap... 🤩

@KarstenW We couldn't have said it better. Thank you for joining us at Advertising Week New York!

Wonderful catching up with @AdRoll's Courtney Herb, Sr. Director Brand and PR. Major recent item is that NextRoll unified its AdRoll and RollWorks platforms under the AdRoll brand by rebranding RollWorks as AdRoll ABM, streamlining advertising and account-based marketing with integrated AI tools. This removes the branding confusion around NextRoll/AdRoll/RollWorks, which will be good for the company. But this is more than a rebranding; this will also entail merging the two different platforms (AdRoll and RollWorks) into one, streamlining tech and optimizing.

Tag the people you need to form a calming circle with rn