Nelsun

Big Announcement Four months ago, I set out to document my thoughts and experiences on Artist Development into a result oriented guide for artists, executives and professionals in the music business. Today, I’m excited to announce that the book ARTIST DEVELOPMENT: MOVING FROM GOOD TO VALUABLE is officially out! This 370-page book is a structured compendium of relevant content that can help artists grow and become productivity; guided by creativity, timeless principles, and proven management concepts. But beyond the book, this is also the beginning of a bigger vision: the journey towards the establishment of the Imerge Creative Hub (ICH), Lagos. The ICH will be a community based environment and marketplace where emerging creatives in the music business can create affordably, collaborate and achieve their goals seamlessly. Proceeds from this book will go towards making that dream a reality. I’m calling on the creative community and every stakeholder in the music business to support this vision with goodwill and solidarity by way of purchase of this book. To God be the Glory. 👉 Get the eBook (₦10,000): selar.com/artistdevelopm… 👉 Order the Hard Copy (₦15,800): tinyurl.com/artistdevelopm…

The word is “Relatable”.

God made me with the left hand, I cannot do everything right. -Drake

Hi! DM me, let's work (Beats, Mixing, and Mastering of your songs). Let’s work.

4 lines from @Omah_Lay "Lo Lo" hit me so hard I built an entirely new song around them. New melody. New beat. New production. Same truth. That's called an INTERPOLATION: music talking to itself across artists and time. Reach me for Ideation, Creation and Creative executions.

Planning is an integral part of music business strategy. But a fundamental part of planning that many Artistes and their team neglect is “waiting”. Your ability to know when to wait and when to take action can make or destroy a plan or the achievement of a goal.

So how does a song become the “next “trending” sound if the listeners don’t know what they want? If listeners don’t know what they want, why are some songs widely accepted and most get neglected? Does Apple enquire what they want in a phone before creating any brand of iPhone? No. Because they study patterns that align with peoples interests and needs. Listeners may not know much about the art or science of creating music, or can detect how the music should sound, but they certainly know what they want from music. Music is Art to the Artiste but a product to the listener. As a product, people know what they want, and will only spend their time and money on what appeals to what they want. It is ignorant of any Artiste to think that “most listeners don’t know what they want”.

Over reliance on self, inability to build teams, systems and structures that keeps things running efficiently and effectively.

Movies too.

1. Unrealistic expectations 2. Greed 3. Weak label structure 4. Character flaw 5. Poor artiste development drive

89% of what it takes to be an excellent talent manager and music executive is about finding the right Artiste whose time has come. Music business success is all about alignment of time, talent, relationships and grace.

God blesses men through men. May God send us people who will bless us.

@optimist_debbie Happy birthday

THIRTY, PRETTY AND THRIVING. HAPPY BIRTHDAY TO ME 🎉🎊🍾🥂

@OlisaOsega @Bukunolami_TA Congratulations

For 5yrs we prayed, we cried, we brooded, expecting God for a miracle. It wasn’t an easy journey but God decided to show why he’s God. He came through for us and blessed us with our beautiful princess. I’m a Girl Dad guys. ❤️

another Tuesday, Ted still talking #tedtalktuesday #sweetestgirl

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It takes immense hard work and determination as an independent artiste to produce results as remarkable as this. Join us by 8pm tonight as @swayveemusic shares his secrets to his drive and productivity. Go stream his music here: open.spotify.com/artist/3cPgRGB…

Hello @SultanaOfJade Judgement. I've been kind enough. The next person won't be so lucky.