Adam Simone 🍃

Have spent the last six years shaving the planet, I always joked that I’d lather my next business be in selling soft cushiony cotton balls. Well this is pretty close. getsmoosh.com

@natelagos I bet you can too

I bet I can beat your homepage headline & copy Who wants it?📝💰

@ugmonk Congrats!! Looks great. I know this took some time and effort 🤓

✨ Introducing the Aluminum Analog Collection A year in the making and it's finally live! Each piece milled from solid aluminum. All designed to work together to help you think better on paper. Ugmonk.com

@sourfraser 🫶

We’ve been working with Adam for well over a year at this point and it’s a pleasure everyday. A great product. A great partner to work with. Now I just need to get to NYC and go for a coffee.

Shoutout to my guy @sourfraser and Fraggell for making killer creative. Legit laughed out loud at one his team sent me yesterday. Also for being a good partner, flexing when we need flexibility. 🔥

@Peter_Quadrel AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@dave_stickland @MontgomeryRides Manus better have you on the payroll Dave because you're single handedly chipping away at me with these updates

@MontgomeryRides Meta to Manus to Claude :) I use Claude Opus to act as the overseer of all manus reporting as well.

Today I successfully completed the goal of strategic reporting on Meta with AI Tools. I am getting the kind of context and reporting I wish I'd gotten from agencies for nearly a decade. Clear strategic focus, explanations, callouts, and to-dos.

@codyplof @dtk4723 I think this is inevitable (or hope it is)

@dtk4723 Yeah same. I also wonder if there is a world where there is no separate code, cowork, or chat and it's all one

Has anyone noticed you need to use Terminal less and less? I’m primarily using Claude Code in desktop. A few weeks to a month ago I had to use Terminal pretty regularly. Now I barely have to, and it feels like some stuff I had to use it for can happen straight in desktop. Curious if this is confirmed our just my imagination. If so, might change how I think about expecting all employees to be Claude Code proficient.

@sourfraser Best be a razor

we film some strange stuff at fraggell. what’s this an ad for? best guess wins absolutely nothing

@herrmanndigital We must be the same age

Goo Goo Dolls - Iris Third Eye Blind - Semi-Charmed Life Smash Mouth - Walkin’ on the Sun Working on my Mt Rushmore of songs list. I think these are top three.

@sarah_carusona I actually love the effort you put into these videos

Sales calls might be the most inefficient process in the history of human communication. Here's the (very real) scene: I'm trying to vet Amazon agencies. Simple enough task, right? Wrong. First I send 10 emails. Then I wait. Then I get on an "intro" call. And here's the thing >> the intro call SHOULD be all you need. 30 minutes. Tell me what you do, what you charge, and why you're the best. That's it. We align, you get access to my data, and we move forward. Done. But instead, the intro call is mostly schmoozing and a lot of BS before the actual sales process. So now I hand over my data. I wait a week. And THEN I get on the real call. Which, somehow, takes an hour. On a 30-minute block. And the kicker? The person I've been talking to this whole time doesn't actually know the answers to my questions. So instead of answering them, I'm being offered a THIRD call, this time with the media buying specialist who should have been on the call from the start. I get it >> audits show value, discovery builds relationships, the process has good intentions (and not all sales calls are like this). But here's the reality: founders and operators are busy. They're not looking for a relationship-building journey. They want to know if you can help them, how much it costs, and why they should trust you with their money. That's it. The biggest thing you can give a potential client is their time back. Even if you're not the right fit, they'll remember you for being easy to work with. I dragged my friend Bill into this video to act it out and it got a little chaotic (in the best way) 🥸 😉 Also link in comments for full breakdown of the Amazon agency audits...

Would

@RosenZone Sus

I love snacks

@MattiSchroder Awesome! 🤩 okay I'm gonna sign my brands up let's goooo 🔥

@AdmSimone Thanks, man! Not currently, but good idea! I've added it as a feature request and moved it to "planned" — so it's coming ASAP 🫡 In the meantime, you can segment by order tag and create segments that way. Just FYI 🙌🏻 You can track the feature here: kleio.featurebase.app/p/customer-tag

Yesterday I told you I was scared shitless. Today I'm just speechless. 76 new stores signed up for Kleio in the last 24 hours. I've replied to over ~100 comments on my last post, and every single one has been kind and encouraging. Not a single troll. Not one. It feels surreal. I built this thing alone, and yesterday it felt like the entire DTC community showed up at once. I think I finally understand Shopify's "Arm the rebels." I never really liked that phrase. But that's what this feels like — arming the store owners who don't want to pay thousands of dollars a month for an analytics app. I get that frustration because I've been on the other side of the table for 10 years as a DTC brand owner — and still am. I still run 2 stores myself. Kleio exists because I needed it first. So thank you. Seriously. I don't take a single signup for granted ❤️

@MattiSchroder Checking it out 👀

I couldn't figure out why so many new stores were signing up today — until I saw this 😍 We do everything on the list. Slack/email reports are the one exception, but I'm working on it as we speak. We also have an MCP server, so you can talk to your data through Claude or ChatGPT. One plan. $29/mo. Same price whether you do $10k or $10M. 14-day free trial. 258 active stores with 23M orders and 50M line items processed. DMs are open if any questions 🙌🏻

@RosenZone What a timeline we live in

This has officially launched!! It’s incredible

@sourfraser 👀

Messed around with AI and made this. Intentionally different from everything else in the account. We’re always testing creative diversity. The client's winning ads right now are the same formats hitting the same people. So we went sideways. Created a quick jingle with AI. Paired it with product visuals and some basic motion graphics. We wanted to see if a completely different format could attract new eyeballs and break through ad fatigue for people who've already seen the UGC stuff. Worth testing when everything else in the account looks the same.

@Brandondoyle Long overdue catchup! Appreciate you taking time to chat, and always being a supporter 💪

Had a great call with @AdmSimone today - one of the more silent but impressive DTC operators. Runs Leaf (beautiful/high-quality shavers) & Smoosh (amazing new soap brand). Talked about AI in eCommerce, developing custom soap solutions, and much more. Can't wait til Smoosh is back in stock!

@Tshea0314 @AdgileMediaGrp Ha! Great campaign

Our @AdgileMediaGrp drivers keep texting us that they keep getting honked at... Interestingly though -- this is not road rage... but like, something a bit closer to applause? And so who is to blame / thank? None other than Nara Organics -- who came to use with a slightly unhinged, yet exceptionally effective + memorable creative brief! Turn heads. Make a splash. Let people know we’re bringing the highest quality infant formula to the United States. Let's run it. The Nara Organics trucks are officially on the road to support the brand's debut at Target (!!), and needless to say they're generating their own soundtrack across the country. What makes this one exciting is that Nara isn’t just launching another formula brand, they’re trying to reset the standard in its entirety. The formula is made in Germany and built to EU food safety standards, and it’s passed more than 2,000 safety and quality tests that are significantly stricter than what’s currently required in the U.S. The origin story makes it even more meaningful. Esther Hallam started Nara after struggling to find the right formula for her daughter, and spent SEVEN YEARS working alongside scientists, pediatricians, and nutritionists to develop a truly clean, organic whole milk formula that met the standard she wanted for her own child. The starting point of “there’s a market opportunity here” is very different than “I need something better for my daughter.” And I think that really matters, and if you follow the brand -- it really shows. Love to the dream team that is Esther Hallam, Samantha Yehle, Jasmine Norris, Corey Bruce -- such an epic mission & easy team to root for. If you see one of the trucks out there, go ahead - add to the chorus. And if you see Nara Organics on-shelf at Target, be sure show them some love!

@codyplof Ya I'm hoping my Monday I have a better hand on this

@AdmSimone yeah same here. still able to generate full layouts that we can manually adjust fonts. the fonts look perfect in html but gets a bit missed up going to figma. determined to crack it but wonder if its just a current mcp limitation.

Has anyone else jammed on claude code to figma mcp tool extensively? It's cool but not perfect and has some issues with matching custom fonts. Curious if others have found the same.