AdTechGod ®️🍪

There is a concentrated effort to defame and harass members of the Marketecture team here on X and other social networks. Implying horrible things and posting doctored photos. If you see weird posts about me, @JeremyBloomHere or @aripap please report them and block the sender. The situation is being addressed

@Therran @UofDigital A what….

@AdtechGod @UofDigital When conferences were my routine, I loathed all the reflecting (good description) and always felt like it did nothing for my business. It is a masturbatory exercise that only serves the poster.

Them’s the rules 🤷‍♀️

Starting tomorrow, everyone must immediately stop “reflecting” on their time at Possible.

@AaronGoldman @adtechradar Agree 100% with you Aaron

If you want to be at the place where things are happening, this is it. Whether it’s worth it or not depends on what stage company you are and what your goals are. I can make the case that any company in ad tech should be there. Early stage is about getting on the radar. Buy the hosted meeting package to get in front of brands and work the rooms relentlessly in between. Mid stage host activations/dinners to drive engagement and accelerate pipeline. Late stage optimize for meeting space as people will come to you and it’s more about having comfortable digs to host senior level discussions. Most important for all stages is to do the work before the event so you hit the ground with a very intentional plan and clear idea of what success looks like. You can’t just show up and expect deals to fall out of the sky, even if you’re @AdtechGod

What did adtech think about POSSIBLE? Worth it? Not worth it?

@airgups23 That’s more like Concorde

@AdtechGod TTD *ducks*

What’s the equivalent of this in AdTech?

@aripap , @AdtechGod , @JeremyBloomHere

Listen and watch the full episode here: news.marketecture.tv/podcast/everyo…

Scott Ensign, Chief Strategy Officer at @ButlerTill, discusses why gaming is still one of the most misunderstood and underutilized channels in advertising and how brands can finally unlock its full potential.

AI, Human Intelligence, and the Open Garden Advantage Stephen Magli, Founder and CEO, and Mary Gabrielyan, Chief Strategy Officer at AI Digital, join @JeremyBloomHere at @PossibleEvent to share how AI Digital scaled from an early AI bet into a 500+ person technology company, and how its Elevate platform is helping marketers navigate the open internet with human intelligence at the center. Three takeaways from the episode: - AI may power the tools, but human intelligence is still the advantage that drives outcomes - AI Digital’s Elevate platform unifies research, planning, activation, and optimization beyond walled garden - Culture, kindness, and open ecosystem thinking are central to the company’s growth #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Advertising Intelligence, Outcomes, and Better Media @RemcoWestermann the CEO of Verve joins @JeremyBloomHere and @sam_khoury1 from Marketecture Media at @PossibleEvent to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media work better. From redefining outcomes beyond clicks to building around quality, transparency, and smarter signal driven decisioning, the conversation explores how Verve is helping move digital advertising toward more accountable performance. Three takeaways from the episode: - Verve is focused on using advertising intelligence and intent signals to drive stronger outcomes and reduce waste - Quality and partnership are becoming critical differentiators across the advertising ecosystem - A connected, multi channel approach is shaping Verve’s vision for the future of media #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Where Premium CTV Meets Smarter Activation Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers. Three takeaways from the episode: • FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation • AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement • Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Agents, Automation, and the Future of Ad Operations Joseph Hirsch and Frans Vermeulen of Swivel join @HannahKasoff and @JeremyBloomHere from Marketecture Media at @PossibleEvent to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language tools built for modern media teams. From the rise of workflow agents to Beacon, Swivel’s natural language interface, the conversation explores how automation is moving beyond efficiency into a new operating model for media organizations. Three takeaways from the episode: - Swivel is building agent-driven workflows designed to automate and scale ad operations and sales processes - Beacon brings natural language interfaces and deterministic automation together for real-time decisioning - Partnerships, product innovation, and a fast-growing team are fueling Swivel’s next phase of growth #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

@AaronGoldman @cthagod @PossibleEvent 2 gods in one house.

🎙️ “Podcasting is fruit off the tree of radio.” @cthagod with Bob Pittman @PossibleEvent #possible2026

@aripap What about in personal contexts. Can I still hug you?

Can we normalize not hugging in business contexts

@mikeyburnsie @HannahKasoff @JeremyBloomHere He’s going to grow it out until Cannes Lions

@AdtechGod @HannahKasoff @JeremyBloomHere Just wrote about that governance aspect today - great stuff and share. And that stache wow

Would you use an LLM to file your taxes without reviewing them? Hear the conversation of two people building AdTech discussing exactly that—inside a Zen lounge. Yes, this actually happened. On this episode of Preach on the Beach, @HannahKasoff and @JeremyBloomHere from @marketecturetv sit down with Mike Lane, CEO & Founder of Fluency, and Eric Picard, SVP Product at Fluency, for a conversation that goes well beyond all the AI buzzwords. ⚡ Big themes we unpack: • Why agentic advertising needs governance, not just automation • The difference between AI experimentation and enterprise-ready execution • Why deterministic systems and guardrails matter in ad ops • How Fluency is thinking about orchestration across Google, Meta, TikTok and beyond #PreachontheBeach | Marketecture Media | AdTechGod | The Advertising Forum

From Selfie to Storefront: AI That Puts the Outfit on You First Abhay Singhal, Co-Founder & CEO of @InMobi, joins David Berkowitz and @JeremyBloomHere from @marketecturetv at Eden Roc during Possible to share how Glance AI is redefining the way people shop. A single selfie becomes a live styling moment, where AI instantly places full outfits on you using real retail catalogs from retailers like Nordstrom and brands like Hugo Boss. The experience moves fast from inspiration to a clear view of “this is what this looks like on me.” Key points: - A selfie turns into a real-time AI-powered try-on experience - Outfits are matched instantly across major retail catalogs - Commerce shifts from browsing products to seeing the full look on yourself before buying #PreachontheBeach | Marketecture Media| The Advertising Forum