Agency Andy

Agency Growth Hack #7 YOUR PARTNER INCENTIVES SUCK Partners don't want 10% of every month's retainer They want something bigger & juicer We got way more referrals when we started offering 50% of the 1st month's retainer Find your LTV & then get juicy Stop thinking small

Agency Systems Hack #5 Treat your team to keep morale high! We had catered lunches at the office every Friday then during (and after) the pandemy we did no meeting Fridays and wine down Wednesdays :)

Agency Systems Hack #17 Monthly 1-on-1s I would ask them the same 3 questions monthly: 1. How are you doing? 2. What do you think you can do to improve? 3. What can I do better to help you accomplish your tasks & goals? Pro tip: review last month's answers to see progress

Agency Growth Hack #261 You need a two-step funnel People who do 1 thing you ask them are 82% likely to do the second thing you ask them to do Step 1: "Enter your email to schedule your free ads workshop" Step 2: Once they did that, drop them on a calendly page to book

Agency Systems Hack #42 Weekly Wins! Every Friday we would send an email to each client with their "wins for the week" in bullet points As an ad agency, it was normally things like CTR or sales increasing Pro tip: add a gif for personality What's your version of Weekly Wins?

Agency Growth Hack #99 WHY YOUR COLD EMAILS DON'T WORK You're trying to book a call on the 1st email When the goal is to get their objection ASAP! My best cold email: Subject line: Quick Question Body: Is there a reason why you aren't testing more Facebook ad creatives?

Agency Systems Hack #94 Interview Questions In our company handbook (built-in notion) we had a list of interview questions for every position... What we asked graphic designers was very different than what we asked our copywriter interviews... This made interviewing a breeze

Agency Systems Hack #42 Campaign launch checklists! We had campaign checklists for every type of campaign we would ever get live to make sure we never missed anything Pro tip: every media buyer would need to duplicate the checklist and share it with me before they went live

Agency Growth Hack #222 Your website's CTA sucks No one wants to book a "discovery call" No one wants to "get in touch" Everyone wants an audit or a workshop or projections

Agency Systems Hack #30 KICK-OFF CALLS STOP sending a google sheet or doc to fill out Schedule a "kick-off workshop" to go over the questions together with a cool agency branded deck Make it mandatory... You gotta get off to a good start

Agency Growth Hack #123 The greatest agency tagline template ever "We help ______ achieve _____" For my agency that was: "We help e-com brands make $4 for every $1 they spend on digital ads" When we plastered that all over our website & ads, we 2Xed our revenue in 60 days

Agency Systems Hack #9 Tag Teams! 👥 We would pair up accountability partners to make sure there were no typos in ad copy or landing page copy Two sets of eyes are better than one Especially when you do creative work...

Agency Systems Hack #99 My 7-figure ad agency had 0 cashflow issues Why? Because we charged every client on the 1st of every month And if they didn't pay by the 7th, we paused their ads The client doesn't like it? Too bad! They should treat you like an employee on payroll

Agency Growth Hack #55 ANNOUNCE MORE WINS Whether it's on Linked, Twitter, or via E-Mail Signed a new client? Tell everybody Achieved a new crazy stat for a client? Tell everybody Made a new hire? Tell everybody Everything is newsworthy And you win by staying top of mind

Agency Systems Hack #61 Pods! We put 1 media buyer and 2 creatives in pods that were product spcecific So we had a general products "pod" ... a luxury brand "pod" .... a lead gen "pod" ... This way they could use insights as to what's working best from similar clients

That's a wrap! If you enjoyed this thread: 1. Follow me @AgencyAndy_ for more Agency growth hacks 2. RT the tweet below to share this thread with your audience

the flat monthly fee! Every client paid the same no matter their ad spend Even as they scaled... They knew working with us was a fixed cost And so there were we no options or packages to choose from This 2X'd our close rate What's your version of this?

Agency Growth Hack #193 Find the unique pricing model for your industry For example: every ad agency charges a % of ad spend... But we realized it takes us the same time (aka $) to service a client spending $10k to one that's spending $50k So we invented ...

Agency Systems Hack #37 Over-communicate with clients! Even if it's the tiniest of "news" They will stick around longer if you constantly remind them you are working on their biz and not another clients' New campaign live? Tell em! Sending rough draft to editors? Tell em!

Agency Systems Hack #37 Calendar black time weekly to keep clients updated on what you're doing for them Even if it's the tiniest of "news" Optimized keywords? Sending rough draft to editors? Tell em! Pro tip: hire a VA to comb through your sent emails and write these