Small Agency Growth Alliance

On this week's Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss how a little preparation and planning might be the difference in how your pitch is received. Watch/listen to Preparing for your agency’s group presentations and pitches here: sagaimpact.com/preparing-for-…

Love a good crossover? Podcast hosts Karen Swim and Michelle Kane of That Solo Life join Chip Griffin for Part 1 of a conversation you can't miss. Watch/listen to How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane) here: sagaimpact.com/how-ai-impacts…

In the latest episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich dig into the hiring problem facing agencies today. Watch/listen to Rethink entry-level hiring to succeed in the AI era here: sagaimpact.com/rethink-entry-…

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich define and discuss the words that matter. Watch/listen to Five words every agency owner needs to understand here: sagaimpact.com/five-words-eve…

In this milestone episode of the Agency Leadership Podcast, Chip and Gini reflect on the themes that have come up repeatedly and how their thinking has evolved. Watch/listen to 300 episodes in: what we've learned, what's changed, and what never will here: sagaimpact.com/300-episodes-i…

In the latest episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why problem-solving ability matters most when hiring. Watch/listen to Hire people who understand how to solve problems here: sagaimpact.com/hire-people-wh…

Overwhelmed by the information about AI? Chip Griffin has done some legwork for you and rounded up the latest important news. Read this week's SAGA Signals here: sagaimpact.com/the-practices-…

You've been posting on LinkedIn like you're supposed to for engagement, but...the algorithm changed. Our friends at Trust Insights put together a Q1 2026 Unofficial LinkedIn Algorithm Guide, and Chip Griffin has some takeaways. Read more here: sagaimpact.com/what-the-new-l…

In this episode of the Agency Leadership Podcast, Chip and Gini break down Chip's Build to Own philosophy. Watch/listen to Build the business you want to own, not the one you hope to sell here: sagaimpact.com/build-the-busi…

Our founder Chip Griffin is trying out a concept for a regular AI briefing for agency owners. Check out SAGA Signals roundup and let us know what you think: sagaimpact.com/cheap-ai-wont-…

In the latest episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the not-so-new idea of retainers + factoring in likely increasing AI costs. Watch/listen to Holding companies discover retainers, call them “subscriptions” here: sagaimpact.com/holding-compan…

Dreaming about exiting your agency? Here's an idea: write a press release. It can help define the exit you want and the steps to take to get there. Read more in Chip Griffin's latest article, "Write the press release for your last day as an agency owner": sagaimpact.com/write-the-pres…

Your agency runs like clockwork, so you haven't needed to experiment with AI. But learning about new tools and technology isn’t an advantage. It’s survival. Read more in Chip Griffin's latest article "Curiosity fuels agency success – and survival" here: sagaimpact.com/curiosity-fuel…

Dreaming about the day when you sell your agency and retire to paradise? Read Chip Griffin's latest article "How much is a marketing or PR agency worth? (And what that really means for owners)" here: sagaimpact.com/agency-valuati…

In this episode of the Agency Leadership Podcast, Chip Griffin interviews Gini Dietrich about the revamped PESO Model and how you can use it to stay visible. Watch/listen to "The PESO Model evolves for the AI era (and why your website isn’t dead)" here: sagaimpact.com/the-peso-model…

As frustrating as it is when a member of your team jumps ship, your next actions can either burn that bridge or open a door. Read more in Chip Griffin's latest blog post "Boomerang hires can be good for your agency" here: sagaimpact.com/boomerang-hire…

If you're like a lot of agency owners, the word "sales" makes you cringe. Read Chip Griffin's latest article "Lead generation for agency owners who don’t love sales" for insight on how to stay visible to prospects without feeling pushy. sagaimpact.com/agency-lead-ge…

In this week's Agency Leadership Podcast, Chip Griffin and Gini Dietrich break down why they disagree with some of the advice given in a recent article by David C. Baker. Watch/listen to Building the ideal agency: wrestling with the tough decisions here: sagaimpact.com/building-the-i…

In Chip Griffin's latest article, he tackles how to build an agency that works for you instead of one that just looks good on paper. Read The truth about agency profit margins (and why benchmarks mislead owners) here: sagaimpact.com/agency-profita…

Worried about AI replacing your agency? You can do something about it, but you need to act now. On the Agency Leadership Podcast, Chip Griffin and Gini Dietrich issue a warning. Wake up or get left behind: AI is forcing your hand. Watch/listen here: sagaimpact.com/wake-up-or-get…