Creative Juice Box
7.1K posts

Creative Juice Box
@Agency_JuiceBox
Digital Engagement Agency!
Katılım Temmuz 2014
134 Takip Edilen38K Takipçiler

Can you recognize these logos?
@Ogilvy and Coca Cola crushed their iconic logo to motivate consumers to recycle their used Coke cans.
Coca Cola’s logo was still recognizable, showing how POWERFUL their brand is.
We wondered, can other famous brands recreate the same campaign?




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@juliancole Heinz has MASTERED these types of caampaigns.
Showcasing the brands' iconic hertiage.
x.com/Agency_JuiceBo…
Creative Juice Box@Agency_JuiceBox
The first unified marketing campaign in its 150 years Heinz’s global love, in addition to unprecedented success and domination, earned it its name as the world’s best (and maybe only) condiment. Let me take you on a journey, discussing Heinz’s “It Has to be Heinz” campaign 🧵
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These ads for Heinz are strategic gold!
It’s timeless, not trendy.
A quiet confidence for a brand that's been doing things right for over a century.
They leverage their heritage –
That iconic bottle we all recognize –
To deliver a message.
This campaign shows that a consistent brand strategy is key.
It's reinforcing core values that resonate.
Great work from the agency Fitzroy Amsterdam!
—
👉 I’m doing a whole workshop on brand strategy next week. If you’re interested you can sign up here: strategyfinishingschool.com/the-most-under…
#advertising
#brand
#strategy
#brandstrategy




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@The_AdProfessor This Coca Cola ad caught my attention last week!
Apple caught everyones' attention with their Crush campaign, but Coca Cola's campaign deserves a shout too!
x.com/Agency_JuiceBo…
Creative Juice Box@Agency_JuiceBox
Coca Cola's released its newest campaign "Worth Every Drop" last week! Cleverly creating an association with the love you feel towards your loved ones.. and Coca Cola ❤️ How do you feel about Coca Cola's new campaign? #Marketing #advertisement
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@The_AdProfessor LOVE these
Adding to the list, Redbull's INSANE marketing strategy (althought not an ad, perse)
twitter.com/Agency_JuiceBo…
Creative Juice Box@Agency_JuiceBox
How Red Bull DISRUPTED the London Market in 1994 A thread 🧵
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Coca Cola's released its newest campaign "Worth Every Drop" last week!
Cleverly creating an association with the love you feel towards your loved ones.. and Coca Cola ❤️
How do you feel about Coca Cola's new campaign? #Marketing #advertisement
English








