Announcement: As of today, Immutable Play is now open to all games, including those from web2. The first studio to join will be @Ubisoft. When we launched Play last year, our goal was to solve the biggest problem for games: growing an audience. Since then, we’ve scaled to +5.6m wallets, and helped dozens of live games find their users. As we’ve grown, so has the demand from web2 games. These studios spend over $300B a year on pre-launch UA, and seeing how much more efficient and retentive our rewards strategy is, they’ve inevitably wanted to get involved. Now they can. From today, all games that meet our quality bar can reward their users through Immutable Play. This will give our players access to some of the biggest franchises in the world. It will bring their multi-million user bases to our ecosystem, where they'll discover our existing games. Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token. This is how we “soft onboard” the next 10,000 games from web2. The first step is Ubisoft, with their 200 million UbiConnect players. And there is so, so much more to come.
