Aisling Foley

The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach: via MarketingProfs marketingprofs.com/articles/2026/…

From my blog archive, but updated April 2026: Things you mightn’t think of when choosing a web design agency aislingfoley.com/choosing-a-web…

They issued a message on 8th April saying it isn't working due to changes with the x platform. Bummer. Sailing season begins next week and we find it really useful.

Is it just me or has @DublinBayBuoy not posted since 26 march?

Dublin AI SaaS firm Apex B2B launches with €1.5m backing siliconrepublic.com/start-ups/apex… via @siliconrepublic

How Many Marketing Emails and Texts Is Too Many? marketingprofs.com/charts/2026/54… (26% say 1-2 messages per week is too much - I'd agree with that. Once a month B2B is good.)

Why Human-First Marketing Matters [Infographic] marketingprofs.com/chirp/2026/542…

6 Steps to Kill 80% of Your Content marketingprofs.com/articles/2026/…

Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference marketingprofs.com/articles/2026/…

6 Steps to Kill 80% of Your Content marketingprofs.com/articles/2026/…

I love this: "...AI tools are not designed to be wholly replacive, they’re complementary, they make people who already know what they’re trying to do better by providing alternative angles and suggestions..... Or they could be crap.... socialmediatoday.com/news/2026-plan…

My friend, Sinead Ingoldsby, has entered her new book in a competition. She needs lots of reviews to get her over the line. To help her win, register on Libraro, read her submission (a few chapters) and write a review. Single White Fenian app.libraro.com/manuscript/det… It's great.

Very interesting food for thought. And not restricted to banking. Why banking becomes harder with AI fintechfutures.com/ai-in-fintech/…

Happy Paddy's day (Image created using CoPilot!)

“While 89% of leaders say cloud investments have made it easier to deploy AI, 35% cite integration challenges as a major barrier to realising a return on their investment,"...Interesting reading. Why cloud strategies are pivoting from reaction to precision siliconrepublic.com/enterprise/kyn…

The Role of Websites in the Age of AI (Quick answer - they're still really important). marketingprofs.com/articles/2026/…

How B2B Prospecting Has Changed marketingprofs.com/charts/2026/54…

How AI Will Shape Trust and Personalization in B2B Events in 2026 marketingprofs.com/articles/2026/…

AI Magazine's Top 10 image generators aimagazine.com/top10/top-10-i… Quite a few new ones to test!