
Alexandra Klinnik
569 posts

Alexandra Klinnik
@AlexKlinnik
Journaliste @franceinfo @metamedia et parfois @Telerama / Formée à @ESJLille 91e


No discussion of tech media can get past this basic traffic fact: in the AI world, Google and social no longer refer traffic, which means that the vast majority of readers just never find you in the first place. Analysis: growtika.com/blog/tech-medi…


















Substack continues to convince legacy magazines to join. Time, Allure, New York mag (per @Emily_Sundberg) now all have Substacks. The idea is to put free content on Substack to tap into a hyper engaged audience that has shown a willingness to pay for media...



From last night's @semafor media newsletter: YouTube is testing out a feature that would allow for dynamic host-read video ads for podcasters. It's a small tweak that most viewers won't notice but could completely upend the podcast ad business.



Quitter des rédactions prestigieuses pour se lancer sur YouTube : un choix de carrière risqué que certains journalistes français n’hésitent pas à prendre pour produire de l’information telle qu’ils l’entendent. Mon papier pour @metamedia meta-media.fr/2025/03/08/en-…





