Alex Tsaperas

Programmatic without attention is just noise. @lumenresearch Spotlight Test: +50% more attention vs IAB. @naritive campaigns: 20-40s dwell • 30% lift • 9% CTR. Real humans looking longer, engaging more, clicking more. That’s the bar now. What’s your festive reporting say?

“Where others optimise the past, we build for the future.” In this Technology Spotlight, Alex , at @naritive , lifts the lid on how the company is redefining digital advertising. Read the full story lnkd.in/eUhm4zUR #Naritive #UltimateAsset #Adtech #TechnologySpotlight