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It’s official; today is my first day as Head of Marketing at Brij! 💙
At this year’s Beanstalk conference, Shopify President Harley Finkelstein shared what traits he sees across the most successful businesses on Shopify. “The best brands are agnostic to channel. The brands that are doing really, really well are selling across every surface area. Not limiting yourself to a particular channel & not limiting yourself to a particular TAM are the two keys to success.”
I couldn’t agree more. That's why I’m stoked to join Brij as their founding marketing leader.
So…what is Brij? Great question.
Since 2021, Kait Stephens, Zack Morrison & the Brij team have been building an unbelievably powerful customer data solution – a tool that enables omnichannel brands to “bridge” the data gap across all online and offline channels, including notorious black boxes like retail and marketplaces.
When you’re a DTC-only, “we sell via paid social and that’s it” sort of brand, you have visibility into nearly all of your customer data. But brands that sell in-store, distribute via marketplaces, run OOH ads, and host IRL activations don’t have that same luxury. That’s where Brij becomes one of the most powerful tools in your stack.
Here’s how Brij works:
➡️ Acquire: Brands embed QR codes and dynamic links into physical and digital touchpoints, such as product packaging, IRL activations, and OOH ads. These codes & links drive consumers to enter their information into frictionless rebate, sweepstakes entry, product registration/warranty experiences, & more.
➡️ Analyze: Using the data captured from these experiences, brands can access detailed insights on customer behavior, review predictive analytics, and of course, dig into omnichannel attribution. (And that's just the tip of the iceberg).
➡️ Activate: Armed with this consumer data, brands can integrate with their existing tools to drive action through personalized content and re-engagement campaigns. Additionally, ad platform integrations enable brands to pipe data into their ad accounts to increase distribution efficacy.
There’s a reason why some of the most incredible brands we all know and admire – like Chobani, Skullcandy, Caraway, and Black & Decker – are using Brij.
It’s pretty unbelievable that Brij has built such a remarkable business to date without a dedicated marketing organization.
But now it’s time to scale, and I couldn’t be more honored to be leading the charge. 🔥
PS: Want to learn more about Brij? Drop me a note below or send me a DM. I’d love to jam.
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