Domestic content in GM, Ford and Chrysler vehicles is 67%, compared with 32% for foreign rivals
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Alfred P. Sloan
103 posts
Alfred P. Sloan
@AlfredPSloan
The greatest real thrill that life offers is to create, to construct, to develop something useful. It is that spirit that creates our jobs.
Detroit, Michigan Katılım Haziran 2009
0 Takip Edilen131 Takipçiler
The three Detroit-based car companies have 41% of their worldwide work forces in the U.S., versus only 6% for their 13 major competitors
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I resolved that I would make any personal sacrifice for the cause, and put forth all the knowledge I had to make the corporation a success
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I recognized that my election to the presidency of the corporation was a big responsibility and a business opportunity that comes to few
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The change in the presidency of General Motors in 1923, when Pierre S. du Pont resigned and I succeeded him, marked a position of stability
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The 1921 strategy we devised was to take a bite from the top of Ford’s position and in this way build up Chevrolet volume profitably
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No amount of capital short of the US Treasury could have sustained the losses required to take volume away from Ford at his own game (1921)
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In 1921, Ford had 60% of the total car and truck market, and Chevrolet about 4%; it would have been suicidal to compete with him head on
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The core of the product policy lies in its concept of mass-producing a full line of cars graded upward in quality and price
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We did not propose to compete head on with Ford at the lowest price grade; instead we should market a car much better than the Ford
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Unless the number of models was limited, a large volume could not be secured for each car
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Large volume was counted on as a most important factor in earning a position of pre-eminence in all the grades
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General Motors should place its cars at the top of each price range and make them of such quality that they attract sales from above & below
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The set of price classes meant that the GM car line should be integral, that each car should be conceived in its relationship to the line.
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With a federated policy in a business of wide scope, General Motors cars in the future would be pre-eminent in engineering in all grades
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Our then 12 percent of the market (1921) gave us no particular advantage with a breadth of car lines.
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General Motors automobiles could reasonably be expected to be made pre-eminent in all grades
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I preferred not to replace the standard Chevrolet with a revolutionary car, rather one supporting a broad business strategy
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The new product policy differentiated the new General Motors from the old, and the new General Motors from Ford…and other car manufacturers
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Third, there should be no duplication by the corporation in the price fields or steps.
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