Alphonce Mwari

Progress never blossoms in comfort, lads. #RejectFinancelBill2024

Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas. Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours. Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count. Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024. Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds. Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it. The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record. Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.

You’re telling me a guy Ran a 1:59:41 marathon On his debut with the marathon distance And finishes second

For those wondering what Nokia actually does these days…Every time you use a modern smartphone, be it an iPhone/a Samsung/an Oppo, you are likely paying a hidden tax to Nokia. Nokia owns 20K+ patent families, including the foundational math for 4G, 5G, & the upcoming 6G. In 2024-25, Nokia won massive legal battles against Chinese giants like Oppo & Vivo, forcing them to pay royalties for every device sold. Nokia is a global IP fortress. They do not need to build the phone; they just need to own the idea of how the phone talks to the tower.

These is probably going to be the first election in our history with food and beverage catering for free or even street cookouts. Kitu tutaona mara hii itaandikwa kwa historia. Bookmark this tweet.

FIFA have ruled that all national teams and clubs competing in its women’s competitions must have a female head coach or assistant. Only 12 managers at 2023 World Cup were women. Seven of those countries now managed by men. telegraph.co.uk/football/2026/…

How many blunts did you smoke to be able to stare at your fist and see Africa?

Real life vs. LinkedIn 😂 🧵 A thread:

Pesa sio zako. You own the value in the legal tender, not the legal tender itself. The government owns that. The money is meant to circulate and when you tear it, you remove it from circulation without a replacement of equal value and this can cause inflation and other problems. .

They’re waiting their turn

Because it is not public transport. Those are private operators offering a service to the masses.

Jam Sukari Kahawa You describe Thika Rd traffic hadi mtu akona njaa anafikiria ni breakfast. Si Mkate short cut?

Education. That’s the Portuguese flag sir.

Eat a catfish. Two negatives make a positive.

@Dearme2_ Ngapi?

lmfao was it supposed to turn itself in?

i’ll read it later

93:20

Wow. Hats off. Words wrapped in absolute GOLD. I don’t think it can be explained any better than this. Respect to Kompany and Bayern Munich. 🙏

are they like mad at me or just at the mall too

@the_Lawrenz Centurion

If you’re a real football fan, tell me the football club you support without mentioning its name.