Altitude Authentics

Fresh looks for Friday! Shop these drops in-store now.

The Western Conference Final is here, don’t miss out!

The Avalanche are headed to the Western Conference Final! Gear up for the games with these new options. Available online now, and in-store soon 👀

New for Round 2️⃣ Fresh hats are in-store now!

It's almost that time 🕰️ Prepare for the playoffs and celebrate the regular season with these new items, available in-store and online!

Tonight: 30% off youth apparel!

Stop by the store for tonight’s sale!

Mammoth fans! 🦣 Don’t miss your chance to get playoff items tonight! And gear up for the postseason with 30% off on almost everything in-store tonight! *Playoff merchandise is excluded from sale*

This is a sign that your gameday wardrobe needs a refresh 🔮

Celebrate the 2021-22 Stanley Cup Champions with this limited edition t-shirt! Available in-store only tonight, while supplies last!

Team USA and Team Canada pucks are available in-store now! 🇺🇸🇨🇦

A fresh look for the season is coming 👀 Be among the first to get your hands on the 2026 kit at the Team Store at DICK’S Sporting Goods Park this Wednesday from 10AM–6PM! #Rapids96

One last Item of the Game before the break! Available to ticketed patrons only.

Our Item of the Game? This special Pride Night Puck! Available to ticketed patrons only.

The Mammoth are back at Ball tonight! Stop by the store to pick up all the game day essentials. 🥍

A new special-edition shirt is on sale tonight! Celebrate the 2001 Stanley Cup Champions with this unique t-shirt, available in-store only while supplies last!

Don’t forget tonight’s Item of the Game! ⬇️

Need a mid-season refresh? 🔄 Check out these fresh drops, available now!

Can't go wrong with a classic cap! 🧢

Can’t have a hockey game without a puck!  This Item of the Game is available to ticketed patrons only.