Anera Research Hub

We are pleased to announce the launch of our latest survey on Consumer Knowledge. Months ago, we explored consumer behaviour & gathered valuable insights into how people make beauty decisions. This time, we’re taking it a step further 🥳 Survery link: forms.gle/Hgj3w8e2DRhw5u…

We explore this idea in much greater detail, alongside the science of sweat, climate, consumer behaviour and what we call Contextual Validation. Read the full article here: linkedin.com/pulse/cost-unv…

At Anera, we call this the Climate Gap—the difference between where a cosmetic claim is validated and where consumers experience it. Maybe the future of cosmetic science isn't just asking, "Does this product work?" but also, "Under what conditions does it work, and for whom?"

The Cost of an Unverified Claim: Antiperspirants and the Climate Gap "48-hour protection" is one of the cosmetic industry's most recognisable claims. Most of us assume that if it's been scientifically validated, it should perform the same way wherever we live. But should it?

Join our community and get to participate in research, surveys etc. Selected participants would also get a chance to participate in product testings (our consumer validation studies) Link to join: aneraresearchhub.com/anera-network/

If you have ever wondered the type of beauty products we make at Anera, our cosmetic research and development lab, well, look no further

Interested in this thread? Read the full piece here ⤵️ The Science Behind Beauty Claims What Does “Dermatologically Tested” Actually Mean? linkedin.com/pulse/science-…

At Anera, we believe the value of a beauty claim isn't the words on the label It's the science behind them. Understanding what was tested, how it was tested and why it matters helps consumers make informed decisions and encourages brands to communicate with greater transparency

The Science Behind Beauty Claims: What Does "Dermatologically Tested" Actually Mean? It's one of the most trusted claims in beauty. Many consumers read it as meaning a product is safe, gentle or suitable for sensitive skin. But that's not actually what the claim means.

Are you a brand or founder that wants to create cosmetic products in Nigeria but looking for where to make them? We are launching our formulation catalogue soon with over 50 formulas which you'll find intriguing. Sign up via link in our bio to join the waitlist for first access

Interested in this thread? You can read the full piece here ⤵️ Research From Africa: The African Diet, Skin Health, and the Data We Are Missing. linkedin.com/pulse/research…

Africa has supplied the world with baobab, moringa, hibiscus, shea and countless other cosmetic ingredients. Perhaps it's time Africa helped define the science behind them too. Sometimes the biggest breakthrough isn't a new answer. It's asking a better question.

Research From Africa: The African Diet, Skin Health, and the Data We Are Missing What if one of cosmetic science's biggest blind spots isn't skincare but the African diet? If nutrition influences skin biology, why have African dietary patterns received so little attention?