Anne Lichuma

Narrative is power. Who controls the story often influences how institutions are trusted, challenged, or supported. We shall unpack this in the next #CommunicationConversations live session

Communication is not a cost center, it is a value driver. It influences investor confidence, stakeholder buy-in & policy acceptance. A strong narrative unlocks opportunity & a weak one stalls progress. Read More in: The Hidden Economics of Communication bit.ly/4tpSoHZ

Are communication teams shaping narrative or managing perception after decisions are made? Share your thoughts on it in the next #CommunicationConversations session

Narratives are not created in statements, they are formed in actions and communication only amplifies what already exists. Our discussants will share their insights on this in the next #CommunicationConversations session

If institutions truly owned their narratives, why do stakeholders often define them? We shall be discussing these question in the next #CommunicationConversations

Who owns institutional narrative? Leadership? Communication teams? Or external forces? Join the conversation. #CommunicationConversations

@MildredMugambi @Chris_Wangalwa Thank you for joining us, your insights added real value to the conversation. We appreciate your time and perspective #CommunicationConversations #CommsinGovernance

@AnneLichuma @Chris_Wangalwa Thank you for having me @AnneLichuma and for your insights @Chris_Wangalwa - It was a great discussion!

Thank you for joining today’s #CommunicationConversation Key Takeaway @MildredMugambi Communication is an avenue of relationship building between an org & its stakeholders @Chris_Wangalwa Communication is always involved in decision making #CommsinGovernance

Follow #CommunicationConversationsfor upcoming sessions. If you’d like to join as a discussant, feel free to reach out.

Appreciation to our discussants: @Chris_Wangalwa @MildredMugambi And everyone who contributed to the conversation. #CommunicationConversation #CommsinGovernance

@AnneLichuma @MildredMugambi We can do better at offering management more insightful solutions, which is the difference between a surviving organization and a winning one. This happens by expanding our capabilities beyond mortal stuff. And of course by challenging the norms as often as possible.

Have regular engagements forums with editors and journalists - this allows for a vibrant relationship with the Fourth Estate who are crucial in telling your story! Let them understand what you do, why your organization exists and why should people care #CommunicationConversations #CommsInGovernance

@Chris_Wangalwa This a powerful reminder, When communication fails, even strong initiatives lose public trust and alignment. Leadership today must treat communication as a core function, not an afterthought. #CommunicationConversations #CommsinGovernance

@AnneLichuma The President of Kenya himself has owned up, "We failed because of communication", which led to the 2024 protests. Fantastic projects like KQ's Mawingu Project. Remember Nokia? "We did not do anything wrong but we still failed"

@Chris_Wangalwa are there examples where strong decisions failed due to how they were communicated? #CommunicationConversations #CommsinGovernance

@Chris_Wangalwa @MildredMugambi As we close: What is one intentional communication practise that communicators can adopt to strengthen trust and credibility in leadership starting today? #CommunicationConversations #CommsinGovernance

@AnneLichuma One shift that must happen is to elevate the Corporate Communication function in an organization to the Senior Management level / C-Suite so that they are involved in all strategic decision-making aspects of an organization #CommunicationConversations #CommsInGovernance

@MildredMugambi Absolutely, consistent and transparent communication doesn’t just inform it builds credibility. Over time, that credibility becomes trust, and trust is what sustains strong, lasting stakeholder relationships. #CommunicationConversations #CommsinGovernance

@AnneLichuma Communication is an avenue of relationship building between an organization and its stakeholders. When this happens regularly and transparently, then the stakeholders begin to trust that which comes from the organization. #CommunicationConversations #CommsInGovernance

@MildredMugambi so what is the role of communication in building trust and legitimacy in institutions? #CommunicationConversations #CommsinGovernance

@MildredMugambi What is one shift organizations need to make to treat communication as a strategic function? #CommunicationConversations #CommsinGovernance