Apple & Banana 🍎🍌

Fruitful, our UX research library & toolkit, is officially live. 🎉🍎🍌 Unlock and upgrade your experience research now: fruitful.appleandbanana.org

"um can research join that strategy kick off?" 🥺👈🏽👉🏽 - Not confident - Immediate no - Get away from me "I shall be in attendance, as the prophecy foretold" ✨📜🧠 - leads with confidence - instant yes - "Oh wow this person is a genius" energy

"What if we made a research card game?" "Why?" "Well why not?" Happy leap day! #ux #productdesign

If you're interviewing for UX research jobs, something new is coming...full reveal on January 15. (Can't wait? Send us a DM for a sneak peek) #ux #uxresearch

😭Stakeholders objecting to your research? 🙌🏽Here's how to navigate 📊More frameworks & templates inside our applied UXR repo, esp this handbook: fruitful.appleandbanana.org/topic/c1-h1-t3

Here's a diagram mapping the participant experience. Use it to identify where are your participants struggling. Once you know, read an entire research handbook on improving: fruitful.appleandbanana.org/handbook/c2-h3

Fruitful (our UXR repo) just leveled up with Expansion 2! Learn more: fruitful.appleandbanana.org/drop/expansion… youtube.com/watch?v=oTQ0fN… #ux #uxr #uxresearch

According to Varun Murugesan, Co-founder of Apple & Banana, being good at scrappy user research is like being the Jason Bourne of research: making an impact despite tight research budgets, bandwidth, and resources. 🎙️Listen here: userintervie.ws/42xlx6q

AI in UX research? More like A I need more budget for this study lmao i dont regret writing this

The drawing is tonight. For any #uxr or #pwdr that could use a little help planning their 2023 research roadmap. The folks from @AppleBananaUX have you covered! Enter to win now! hubs.li/Q01sV5DH0

Know a #uxr that could use a little something special? Why not give them the gift of a helping hand? With the UXR knowledge base from @AppleBananaUX you give them guides, a toolkit for every part of the research process and it keeps growing every quarter! hubs.li/Q01sTYG20

Everyone's doing it! It's Black Friday giveaway time! Enter to win one of 10 UXR Knowledge bases from our friends at @applebananaUX hubs.li/Q01sTN7G0

Our UXR resource library has now been out for 100 days. What a journey with even cooler things coming soon. Learn more about our research handbooks, tactical guides, in-library search, dark mode, automatic content expansions, and more... 👉🏽fruitful.appleandbanana.org/learn-more

@bradenkt ur a true leader putting in the hours to master your craft

Them: you run a weekly card sort? Us: Them: Us: Them: ...is it a poker game? Us: ya

Expansion 1 to Fruitful (our library of resources optimized for research-resistant companies) drops in 5 days. And we guava tell you, it's great. It's cherry good? You'll go bananas?? (our content is better than our fruit puns) Check it out: fruitful.appleandbanana.org/drop/expansion…

By the time you finish your 10th study, you should have: - interviewed 100 participants - sorted at least 300 cards - analyzed 3 types of content (YouTube, Netflix, TikTok) - mixed 1,000 methods (minimum) You have to put in the work!

Expansion 1 to our library of resources optimized for research-resistant companies? 14 days away. Link in our bio but it's going to get *even* better. fruitful.appleandbanana.org

Make your findings more tangible for stakeholders. What sticks with them more? A. ”Users didn’t know where to go next.” B. ”People are stumbling around the page, lost.” Make it vivid —> Make it real —> make it change.

@Steve_Bromley This. This is why we're on this app.

@AppleBananaUX Not a Tea-test?

What's a quant researcher's favorite drink? A chi latte