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Oluwapelumi Adekola
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Oluwapelumi Adekola
@Arabella_OP
Graduate Student|| Personal Blog || Digital Marketer
Nigeria Katılım Ekim 2013
730 Takip Edilen520 Takipçiler
Oluwapelumi Adekola retweetledi
I’m sorry both kunle and whoever did this edits are not okay 😂😂😂
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Oluwapelumi Adekola retweetledi
Read a lot. Study wiiiddeee.
You may not need it now.
But the day you do,
You’ll be glad you have it 💫
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Oluwapelumi Adekola retweetledi
Oluwapelumi Adekola retweetledi
Most business owners think hiring a social media manager means they can disappear completely.
Hand over the password.
Go quiet.
And expect magic.
That is not how this works.
This is Kim Kardashian, someone running a multi-million dollar business, saying you must have time for social media in this age. You need to know what is going out on your page. You need to care. You need to be involved.
If you do not have time for social media right now, then honestly, do not start a brand. Because whether we like it or not, social media is not optional anymore.
Yes, TikTok is hard.
Yes, figuring content out can feel overwhelming.
Yes, being on camera is uncomfortable for a lot of people.
But your social media manager is not a magician.
If you want results, you need to contribute.
You need to share your ideas.
You need to show up on camera when needed.
You need to send content if your manager is not physically with you.
You need to work with your social media manager, not dump everything on them.
Your brand’s success is not fully dependent on social media, but your visibility is. And visibility matters, especially when you are not yet well known.
Think of it like this.
If you opened physical stores but refused to show up, promote them, or tell people where they are, would you expect sales?
Exactly.
Social media is your digital storefront.
And your social media manager can only do their best work when you are actually involved.
Save this if you are a business owner.
Send this to someone who thinks outsourcing means switching off.
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Oluwapelumi Adekola retweetledi
Social media managers often get blamed for things that are outside their control.
Low sales. Poor conversions. Weak offers. Unclear brand positioning. Inconsistent messaging. Unrealistic timelines.
All of that somehow becomes a “social media problem.”
When in reality, social media is just one part of a much bigger system.
You can have great content, strong engagement, and steady growth, but if the product is unclear, the offer is weak, or the customer journey is broken, results will still suffer. And yet, the pressure often lands on the person managing the platforms.
This is where the role becomes emotionally demanding.
You’re expected to drive results, but you don’t always have control over pricing, branding, customer experience, website flow, or product quality. You’re working with the pieces you’re given, trying to make them perform.
That’s why strategy and expectation-setting matter so much. Not just for results, but for sanity.
Social media managers don’t control everything. They influence outcomes. And there is a difference.
If you work in social media, what’s one thing you’ve been blamed for that wasn’t actually in your control?
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Oluwapelumi Adekola retweetledi
Yet here we are using it for OOTDs, GRWMs, and aesthetic transitions. No pause, research or understanding. Just vibes😁😩
It’s unsettling!
This isn’t about policing content. It’s about intent and awareness. Not everything that trends deserves your participation.
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I don’t naturally jump on trends, especially ones I don’t understand.
There’s a song trending right now PAPAOUTAI. It carries a heavy message and painful question: “Dad, where are you?” It speaks of absence, loss, and unanswered longing.
Yet here we are using it for OOTDs,
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I hope founders and creators will understand this
Omobolaji Ajibare@tsocialmediaoga
I’ve been following the conversation around Diary of a Kitchen Lover and her cooking show, and this is a textbook example of why creators need actual crisis management, not emotional defense videos. And I don’t think it’s from hate or jealousy. It is feedback that keeps repeating from different people. When multiple viewers and past participants say the same thing, it’s no longer “people misunderstanding you.” It’s a perception problem that needs to be addressed properly. If I were on her marketing or PR team, here’s what I’d do. 1) I’d stop the defensive response cycle. Every time you come out to explain how much money you’ve spent, or how okay you are with certain views, you lose the room. Because the issue isn’t money or the views. The issue is experience. Once people feel dismissed, anything you say after that sounds condescending, even if you don’t mean it that way. 2) I’d acknowledge the feedback without arguing with it. Not “some people liked it.” Not “others enjoyed it.” Not “you can’t please everyone.” Just a simple, grounded acknowledgment: “I’ve seen the feedback. I hear the concerns around judging, tone, and how participants felt.” You don’t have to agree with everything to acknowledge that people are reacting to something real. 3) I’d immediately review the judging structure. A cooking show lives and dies by credibility. If judges don’t understand food, technique, or critique, the audience checks out. Influencers are not the problem. Unqualified judges are. You can have personalities, but they need to sit alongside actual food experts. Chefs. Culinary professionals. People whose opinions add weight. Otherwise, the show feels unserious. 4) I’d stop centering myself and start centering the participants. When participants come out saying they were treated poorly, the response should never be “this is my platform.” Yes, it’s your platform. But it’s their experience. 5) Probably contact @AdeRichards_ of Rage because no one handles crisis better than Him. I’m just a marketing girlie that likes to see another side of such events and give feedback.
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Oluwapelumi Adekola retweetledi
@FemiLazarus_ You are not a fan account, you are just a thief!!!!
Because why are you writing in a tone like you are Apostle and why is this account having a blue tick.
The next we would hear is scamming vulnerable people coming to your DM. Just rename this account.
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@FemiLazarus_ You are not a fan account, you are just a thief!!!!
Because why are you writing in a tone like you are Apostle and why is this account having a blue tick.
The next we would hear is scamming vulnerable people coming to your DM. Just rename this account.
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@FemiLazarus_ You are not a fan account, you are just a thief!!!!
Because why are you writing in a tone like you are Apostle and why is this account having a blue tick.
The next we would hear is scamming vulnerable people coming to your DM. Just rename this account.
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You people have started again.
Change your name this instant. If you're a fan account, be a fan account.
Stop impersonating (yes impersonating because how many people will go to your bio to read ?????)
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@FemiLazarus_ I'm wondering why you created an account with Apostle's name and then decided to verify it. This is an impersonation!!!!
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@FemiLazarus_ I'm wondering why you created an account with Apostle's name and then decided to verify it. This is an impersonation!!!!
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@FemiLazarus_ I'm wondering why you created an account with Apostle's name and then decided to verify it. This is an impersonation!!!!
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