Edward Martínez.

At today's JP Morgan global tech, media and communications conference, TKO's Mark Shapiro said the reason UFC passed on Ronda Rousey vs. Gina Carano was it "more of a stunt than a meaningful MMA event" and one he thought wasn't good for the sport after how it played out. "(Netflix) wants big spectacle events and they saw this as a big spectacle event. We're in the true MMA business on a meaningful, consistent basis. When we looked at this potential matchup, keep in mind there's a real art and skill to matchmaking....The answers (he & Ari Emanuel) got back (from Dana White & Hunter Campbell) were that fight will be over in 20 seconds. "I don't believe a fight like that, just the way it played out, is really good for MMA especially because it's Netflix and such an incredible global audience...that is going to sample, depending on what comes up on the front page, to go to that fight and think that's what MMA is, I don't believe is good for the sport long term. "We saw it that way and decided to pass on it," taking nothing away from Rousey, her win or the viewers the broadcast got.

At today's JP Morgan global tech, media and communications conference, TKO's Mark Shapiro said the reason UFC passed on Ronda Rousey vs. Gina Carano was it "more of a stunt than a meaningful MMA event" and one he thought wasn't good for the sport after how it played out. "(Netflix) wants big spectacle events and they saw this as a big spectacle event. We're in the true MMA business on a meaningful, consistent basis. When we looked at this potential matchup, keep in mind there's a real art and skill to matchmaking....The answers (he & Ari Emanuel) got back (from Dana White & Hunter Campbell) were that fight will be over in 20 seconds. "I don't believe a fight like that, just the way it played out, is really good for MMA especially because it's Netflix and such an incredible global audience...that is going to sample, depending on what comes up on the front page, to go to that fight and think that's what MMA is, I don't believe is good for the sport long term. "We saw it that way and decided to pass on it," taking nothing away from Rousey, her win or the viewers the broadcast got.

At today's JP Morgan global tech, media and communications conference, TKO's Mark Shapiro said the reason UFC passed on Ronda Rousey vs. Gina Carano was it "more of a stunt than a meaningful MMA event" and one he thought wasn't good for the sport after how it played out. "(Netflix) wants big spectacle events and they saw this as a big spectacle event. We're in the true MMA business on a meaningful, consistent basis. When we looked at this potential matchup, keep in mind there's a real art and skill to matchmaking....The answers (he & Ari Emanuel) got back (from Dana White & Hunter Campbell) were that fight will be over in 20 seconds. "I don't believe a fight like that, just the way it played out, is really good for MMA especially because it's Netflix and such an incredible global audience...that is going to sample, depending on what comes up on the front page, to go to that fight and think that's what MMA is, I don't believe is good for the sport long term. "We saw it that way and decided to pass on it," taking nothing away from Rousey, her win or the viewers the broadcast got.

At today's JP Morgan global tech, media and communications conference, TKO's Mark Shapiro said the reason UFC passed on Ronda Rousey vs. Gina Carano was it "more of a stunt than a meaningful MMA event" and one he thought wasn't good for the sport after how it played out. "(Netflix) wants big spectacle events and they saw this as a big spectacle event. We're in the true MMA business on a meaningful, consistent basis. When we looked at this potential matchup, keep in mind there's a real art and skill to matchmaking....The answers (he & Ari Emanuel) got back (from Dana White & Hunter Campbell) were that fight will be over in 20 seconds. "I don't believe a fight like that, just the way it played out, is really good for MMA especially because it's Netflix and such an incredible global audience...that is going to sample, depending on what comes up on the front page, to go to that fight and think that's what MMA is, I don't believe is good for the sport long term. "We saw it that way and decided to pass on it," taking nothing away from Rousey, her win or the viewers the broadcast got.