Ares Runkle | Head of Performance Creative

When I was only on the creator side I really thought my portfolio was all that mattered bc brands were not going to use my following. Wrong 😅 Your socials (whether only personal or not) share a lens about you that your portfolio doesn’t 🧐🧵

@Dee_copystarr @Mho_23 @frankyecom And why is he taking videos from ad accounts, changing the face and claiming that his software made it from scratch with good prompting? This video was a UGC video made by a real UGC creator, he just changed the face.

@Mho_23 Why do you like copying @frankyecom tweets word for word, what is wrong with you man? And don't even get me started on the videos! Get some creativity man and stop being an extension of him.

sora is shutting down but it doesn't really matter V2 was never built on sora anyway now we get to see who actually has skill. most of the sora slop posters were terrible before Sora, and they're going to be terrible after it this is exactly why i always say learn the skill and not rely on any one platform or even worse an "AI ad maker" wrapper that just sells you templates.. when you actually understand prompting, scripting, character consistency, voice, all of it, you can adapt to whatever model drops next &you're not starting over every time a tool shuts down. the people who learned the skill just switch to the next best thing and keep moving. this is exactly why i built V2 the way i did

@studdystudd @Mho_23 @jsnw100987 Careful this video was not made without a real UGC video made by a real person. It was taken from our ad library and ran through the software to just change the face.

@Mho_23 @jsnw100987 Can you check DMs? We bought the program

@jsnw100987 @Mho_23 The video was actually made by a real UGC creator and modified by this software to have a different face. Was not generated through prompting, scripting, character consistency or voice. Javvy is asking him to remove this video as we do not endorse this.

@Mho_23 Gotcha. Thx!

@Mho_23 You used our product *and one of our creator made UGC videos. Please remove this post, we don’t endorse this.

@Mho_23 Please remove this post, Javvy doesn’t support this. Signed, Javvy’s Head of Performance Creative

@TaoTeTrade @Mho_23 Heads up, Javvy doesn’t endorse this. They took one of our UGC videos from a real creator without permission make this.

@Mho_23 I will actively avoid products that couldn’t find a real user of their products Wouldn’t you?

@KevinEspiritu @Mho_23 Heads up Javvy doesn’t endorse this at all.

@Mho_23 Should be illegal, highly unethical regardless

@Mho_23 Javvy doesn’t endorse this whatsoever. This was taken and altered from one of our UGC videos… we don’t use this software or approve this type of ad creative for our accounts.

There’s 2 keys to make a TOF ad concept actually take off 🔑🚀 1️⃣ Targeted emotional driven problem & solution 2️⃣ Conversational execution If you’re not making the user feel like their bestie just called them out and offered the best product as the solution it’s not gonna fly!

@oliverwhudson Hooks

Boring hooks destroy ads. We put together 300 of our highest-performing hooks from the last 12 months. Want them for free? RT + Comment ‘HOOKS’. Follow @oliverwhudson I’ll send you a copy.

I have a referral for a copywriter/editer who’s expanding her clientele - she specializes in DTC product descriptions and targeting and is a gem to work with. Let me know if you’re looking!

Say it with me: Target with the image, tempt with the text. Target with the image, tempt with the text. Target with the image, tempt with the text. Target with the image, tempt with the text. Target with the image, tempt with the text.

@JoeJMarston Soar

We create 500 ad creatives across 20 clients every month. Our secret? We use the same strategic plan to create all of them. If you want the template: 1. Comment ‘SOAR’ 2. Follow me @joejmarston I’ll send you a copy.

@JoeJMarston Hooks

We’ve produced 500+ pieces of creative for clients in the last 30 days. Sharing our top 6 from the past 30 days below. But if you want our best 100 of all time: 1. RT this thread 2. Comment ‘Hooks’ [MUST BE FOLLOWING]

Low-hanging fruit for BFCM:🎁 1. DABA frames/DABA with title cards. Slap on that offer. 2. What products drove the most first-order revenue last year? Put those in your ads. Consider bundling too (if that makes sense for you). 3. What creative styles/ad visuals performed the best last year? Create ads around those. 4. What evergreen ads performed best last year? What evergreen ads are crushing it right now? Take those visuals - overlay your BFCM offer on top. 5. All static or video 1x1s can be quickly duplicated into a collection ad or insta-experience. Great for getting additional spend with existing assets. Also, optimize in general for all placements (especially 9x16s for Reels - don't sleep on this)! 6. Custom landing pages: Lean into gifting messaging, use urgency and scarcity to increase CVR, and make it look like the holidays. 7. Most importantly, tailor all your creative messaging to evoke emotional responses during key calendar moments. Meet your customers where they currently are (gifting, family, seasonality, stress, travel, etc). Craft unique concepts for differing user segments. Creative diversification is crucial! Anything I'm missing? Thread it below so we can all prep for BFCM together 🦾

Facebook Ads 101: Never start from scratch, Use different frameworks for creating ads. - Pain, agitate, solve - Hook, educate, sell - Attention, interest, desire, action Here are 7 proven frameworks with breakdown🧵👇 1) Create feel - felt - found (FFF) videos. (i) I know how it feels (Pain) (ii) I felt the same (create resonance) (iii) Here’s what I found that cured it (Introduce your product) Works like charm. 2) Create Picture-Promise-Prove-Push (PPPP) Ads. Picture - Paint picture of customer’s ideal life Promise - Show how your product will deliver that Prove - It worked for 100’s of people & will work for them Push - CTA Works like charm 3) Use "Problem - Solution framework” (i) Are you feeling specific problem? (ii) Doesn’t have to be like that! (iii) Introduce your product (iv) Show how it solves problem (v)CTA Simple yet effective. 4) Use this simple formula: (i) Start with problem (ii) Tease solution Example: ”Tired of Dandruff & hairloss? This chemical free shampoo is the answer”. Simple yet highly effective.. 5) Use the “3-Reasons why” formula. 1) List 3 reasons someone should buy your product 2) Mention your product Example: “Earn more money, Time & freedom with our easy-to-implement Business plan” Short. Simple. Effective. 6) Use the Before-After-Bridge formula 1) Show your customer’s current problem(Before). 2) Show a life to them, where the problem is solved(After). 3) Present your product as a solution(Bridge). Simple. Effective. Profitable. 7) Do this: 1) Go to Google 2) Search for your competitors & check their reviews 3) Focus on 1 Star & 5 Star reviews 4) Study the complaints & Goods written in those reviews 5) Create Ads with those sales angle Implement this. Win.

👂LISTEN: humans have the tendency to remember information better if repetition is spaced out versus stacked together. (AKA: the Lag Effect). TO USE: Repeat your main benefit at spaced intervals in your ad, like this: Hook Benefit Story Same Benefit Story Same Benefit CTA

@foreplayzach BFCM

🚨 BFCM is in 79 days. Need ad inspiration?? I built a swipe file of 500+ top-performing FB & TikTok ads for FREE! Like & reply "BFCM" and I'll DM (must be following)

In the month of August we tested over 50 pieces of creatives on Facebook Ads. Here's 7 creative concepts that performed the best: