Ari Cagan retweetledi
Ari Cagan
10.8K posts

Ari Cagan retweetledi
Ari Cagan retweetledi

Ari Cagan retweetledi
Ari Cagan retweetledi
Ari Cagan retweetledi

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
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