Ari Lewine

@ezberry Agreed. Presumably if DSP optimization is working it should just bid accordingly to its (low) value.

Being a bit out of things, if it’s real people going to an MFA site, what’s the problem? Optimize to whatever metric you care about, should include or exclude all these sites as appropriate, no?

@ezberry Can’t wait for Greensill and Archegos

There is a Netflix movie about basically every major corporate crime in the last 5 years.

@ezberry + SBF plz

If you work in tech are you expected to have a person that you talk about Elon's latest crazy antics with?

@eric_seufert The platforms will stop allowing paid ads via their apps and shift ad buying to a web-only feature.

Apple has update its App Store guidelines to require that social media post “boosts” be purchased as IAPs, entitling Apple to 30% of that advertising revenue. This is new as of iOS 16.1, which was released today

@ezberry What if OpenAI revokes access?

Am I understanding correctly that you can just make a thin wrapper around gpt-3, call yourself an AI startup, and raise $100M?

@aripap Now do TikTok

There's a totally different way to look at this. Each of the triopoly offers a full funnel for different verticals: Meta: Fashion, entertainment, apps Google: High-involvement products like finance and travel Amazon: Disposables and consumables

@aripap This is a more interesting idea. I would argue Amazon and Google are fundamentally different than Meta in that you can actually research a product to buy extensively. Meta works for products that require less consideration. Not necessarily cheap, but like the checkout aisle.

@aripap This is almost entirely sponsored product listings on Amazon.com. I don’t think these shopper marketing budgets are fungible with Meta or Google.

Nothing like controlling both the media and conversion data in one system to grow an ad business.

@aripap You think the DTC brands on Meta are looking for upper funnel metrics like reach and awareness? The trick Meta does is they often do a version of retargeting where you see every brand in the interest you demonstrated off of Meta.

@AriLewine ?? Meta isn't. Most insta ads are for products you've never heard of, that's why it has been so powerful for D2C.

It dawns on me that the advertising triopoly perfectly matches consumer behavior: Meta: Top of the funnel, stuff I didn’t know I needed Google: Mid-funnel, research Amazon: Bottom funnel, transacting and choosing what to buy

@ezberry I have a recurring dream that I have a class across campus and I can never find where the classroom is and I go online to drop the class but it’s too late.

What’s the age when people stop having the dream about forgetting a class that you need do to graduate from college

@SpiritofPines Buying ads programmatically is hard and a single misconfiguered setting out of hundreds can wreck an entire ad campaign.

@ezberry Underrated tweet

Let’s get some ads in here!

3rd party cookies will be replaced with 1st party data. Its private, secure & accurate. But it isn't scalable. Today TripleLift acquired 1plusX. Together we will offer 1st party data-derived audiences at scale. Welcome to the (1st) party.

@ezberry Big if true

Increasingly plausible that banana nut is the best type of muffin

@Bane__91 That's an interesting take. You are suggest empowering people with knowledge makes them get paid *less*?

@AriLewine More folks with this knowledge would guarantee adops teams remain severely under paid. Good for the organization in terms of getting cheaper labor bad for the folks who are self taught and trying to create value/security for themselves.

There should be a "coding bootcamp", but for ad tech. - Run campaigns in a DSP - Manage a publisher ad server - Troubleshoot discrepancies etc. I think the hiring rate would be incredibly high.

@ezberry Big if true

Is it being implied, even subtly and potentially incorrectly, that the W.B. in "Who but W.B. Mason" stands for "Who but"? It can't be, but it really feels like it.

@digitalshields @AppsFlyer Great chatting with you Mike

New Next in Marketing pod episode - very frank and illuminating chat with @AriLewine about why TripleLift sold, why it seems that few brands are changing their targeting habits despite all the ID changes, and what brands don't get about CTV spoti.fi/3sJg1xG @AppsFlyer

@hypefury 👋

Drop a 👋 and we'll rewrite your bio for you for free (not with AI) 😉