Athletes Untapped

@Monee__11 reminds us that your identity as a player isn’t one-size-fits-all. Some days you’re the steady presence. Other days you bring the energy. Different teams, different roles - but it's still you.

Congrats to our Coach of the Week! Coach Daniel is currently playing college basketball at UChicago, contributing to one of the top D3 programs in the country. Through that experience, he’s developed a deep love for mentorship and giving back to the game.

Jeff Becker shares a simple question every athlete should ask themselves. When everything is going right - you’re making shots and your team has momentum - confidence comes naturally. Who are you though when situations don't go your way?

Jeff Becker breaks down one of the biggest mindset shifts athletes experience between practice and competition.

@KathleenBaker2 shares two pieces of advice that stuck with her throughout her decorated career. 1 - you don’t have to sacrifice who you are to be a great athlete. 2 - find a way to make training fun. Two simple habits that help athletes stay in the game for the long run 🏊

@gionna_quarzo shares how Covid took away her senior track season. And when she looks back, she doesn’t just think about the titles she might have won. She thinks about wishing she had soaked in her junior year a little more.

Congrats to our Coach of the Week! Zachary played college football and started coaching high school to get involved with the game. He found his purpose, and now he's taking that love for growth mindset to private coaching.

You can see it from the sideline. The quick glance after a mistake and the search for approval. The Zimmers talk about how hard that dynamic can be when you’re both a parent and a coach. Kids naturally look for your reaction; good or bad.

@GanonBaker reminds us that making a mistake doesn’t make you one. What matters is the response.🏀

Culture isn’t built on slogans - it’s built on standards. The kind that say, “This is how we do things here.” The best programs don’t lower the bar to keep everyone comfortable. They raise it. And over time, the athletes start holding each other to it 🏆

In a tough stretch, Steve Kerr didn’t just point to Steph Curry’s shooting numbers. He pointed to the tempo. The energy. The confidence to keep firing, even at 2 for 11. For parents and coaches, it’s a reminder. Stats matter, but the conversation around them matters more 🏀

Crystal talks about the power of empathy in coaching - not just teaching technique, but truly understanding the emotional side of growing up in sport.

Crystal shares a powerful reminder for young athletes: come in with an open mind and a willingness to learn. Growth only happens when you’re coachable and ready to take in everything you can instead of assuming you already know it all.

Shoutout to our AU Coach of the Week👏 Mark is a track & field coach in Cleveland, OH who ran a 3:57 mile while earning All-American honors at Alabama. We’re proud to work with coaches like Mark who are helping the next generation untap their potential.

Sophia Fair teaches both offensive and defensive strategy so her athletes understand the full field before locking into one role. When you build a complete skill set, you give yourself more opportunities to impact the game.

Sophia Fair keeps it simple for the young athletes she coaches: if you can’t pass, catch, and scoop a ground ball... you can’t play lacrosse the way it’s meant to be played.

When sports get competitive, it can be easy to forget that young athletes are just kids. They’re also (typically) aware when they’ve had a bad day without anyone needing to point it out. What they don’t always have is a place where the noise stops.

Winners don’t wait for the perfect situation. They show up and put in the work to bring their best every single time. Wherever you go in sports and life, bring that winning energy.

Your response to failure matters more than anything in sports. Bad play? Missed shot? Shake them off and move on. Feel overlooked? Keep working. You can’t replay the last game - but you can control your effort in this one.

Preston Wilson dives into the sports psychology of standing out to a coach. Confidence shows character - and for coaches with limited roster spots, character makes the team🔥