Athletic Interest

♟️Chess is taking over the internet! For our latest video, we spoke to @GothamChess to explore the incredible rise of chess. 💡It turned out to be a super insightful case study on the business of sports in the digital age: youtu.be/XXuBH7JM5aA

Why is Apple paying for Messi? We are breaking down Apple's sports strategy in our latest video. youtu.be/lTuqEg3l5ao @InterMiamiCF @adidasfootball @Apple

@AlecLFC1 We're not that fast but for now, you can watch this :) youtu.be/lTuqEg3l5ao

How does Coca-Cola use sports to increase its sales by hundreds of millions per year? Learn more: youtu.be/ud2fMVd5sxA

😈 😇 What motivates Mbappé - Money or Morals? Learn more about the controversial business of Kylian Mbappé in our latest YT video: youtube.com/watch?v=qJ3cUJ…

🏎 Salary will not be enough. Hamilton needs to transcend his sport and become one of the biggest athletes on the planet. ❓ Does he have what it takes? 📹 We break down his business, from crazy clothes to vegan burgers, to answer that very question youtube.com/watch?v=kjfhK1…

Did you know that Lewis Hamilton's nickname is 'The Billion Dollar Man?' 🌎 There is a very exclusive list of athletes that have actually earned 1 billion across their careers, and Hamilton looked destined to become one of them. 💰 But getting there will not be easy...

What is the worst advert in Super Bowl history? Find out here: athleticinterest.substack.com/p/the-worst-ad… #superbowl

@Nike founder Phil Knight living in the moment 🤩

🌍 The NFL tried to make it big in Europe once before, a plan that ended in complete failure. 🐘 This is the story. of a bizarre league that involves Donald Trump, an elephant and some very valuable marketing lessons. youtube.com/watch?v=ABBNRg…

🏈 The NFL's recent games in Europe have been huge successes. 🚀 The league is so convinced that American Football can become popular in Europe that it will stage even more European games and is considering a London franchise. 🫢 But the NFL has a weird history with Europe...

But all good things must come to an end... 🤖 Next-gen superstars like Mbappe and Haaland are starting to reject Madrid, and this policy could be the main reason. 🧠 To learn more, and understand the rise of Real Madrid, Check out our latest video: youtube.com/watch?v=bg7qOz…

📸 Perez saw it as a quid pro quo. The players were signed to the most attractive team on the planet and received more sponsorship income...Madrid should get a fair cut of those profits. 📈 The gamble worked. Madrid got the Galacticos and millions more in extra sponsorship 💰

How did @realmadriden become the biggest team on the planet? 📉 When Florentino Perez took over as president in 2000, the club was suffering financially. 💰 To earn some extra revenue, he decided to introduce one of the most important policies in football history...

How will the sports industry change in 2023? 💰 Apple and Amazon will make athletes very rich. ⚽️ Women's football will reach new heights. 🤖 AI could start taking over! Our latest newsletter is perfect to learn what's in store for sports this year: athleticinterest.substack.com/p/the-top-3-sp…

🚨 Breaking: Netflix no longer wants you to chill Also: ❓ Is Big Tech taking over sports? 🎲 Las Vegas GP tickets for $5M 🐷 NFL team in lawsuit over a pig This week has been full of crazy news, so we broke them down in our weekly newsletter: athleticinterest.substack.com/p/why-netflix-…

🤑 To learn why FIFA should be relatively confident of getting their way read the latest edition of our newsletter. 🏆 Also, check out our favourite moments from the 2022 World Cup. athleticinterest.substack.com/p/this-newslet…

🤕 FIFPRO has questioned how a new tournament will impact player welfare, while UEFA and some clubs are concerned it will take attention away from the Champions League. 💰 So, why would Infantino announce his plans without backing?

Do you miss the World Cup already? 🥳 Don't worry, it's only 1263 days until the next one. 💡 Can't wait that long? Well, FIFA President Gianni Infantino has a plan The only problem...a lot of people hate it!