Amrit Thomas

81 posts

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Amrit Thomas

Amrit Thomas

@Atom_tos

Former Chief Marketing Officer - Diageo Europe Former Chairman Royal Challengers Bangalore

London Katılım Haziran 2009
125 Takip Edilen208 Takipçiler
Amrit Thomas
Amrit Thomas@Atom_tos·
Aadhaar centre owner, 4 others held for issuing cards against fake documents toi.in/eZVtca
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Amrit Thomas
Amrit Thomas@Atom_tos·
Mobile marketing has the potential to bridge / link marketing campaigns with equity / memory structure and action / transaction. #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
The role of brand equity in the marketing process is to ensure consistency, predictability and efficiency of the brand P&L #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
The job of marketing or brand building is no different - to recruit & grow consumers who buy the offer at an appropriate price #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
Obj. of a business is to recruit & grow consumers who buy the offer at an appropriate price that creates value for shareholders #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
@parijat_c maybe the trick is to think of engagement as quality reach
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Amrit Thomas
Amrit Thomas@Atom_tos·
The key in this medium is to have faith and learn by doing - fail faster and cheaper to succeed bigger and better #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
Innovation is rarely driven by proof points says Shiv @ShivShivakumarD at mmaf2016. Could not agree more - requires faith and vision.
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Amrit Thomas
Amrit Thomas@Atom_tos·
Moving towards an integrated data warehouse requires us to centralise IT architecture that creates & executes digital campaigns #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
Drivers for growth of the mobile ecosystem - affordable handsets / plans, speed and content - says Shiv #mmaf2016
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Amrit Thomas
Amrit Thomas@Atom_tos·
Mobile is a device that truly empowers both consumers & marketers #mmaf2016
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