My thesis for owning $OGI is very simple. It's either going to be successful or bankrupt. My hypothesis is the answer as to which of those two will be soon.
I bought my first cannabis stocks in 2015. I was holding Tweed and Mettrum when they merged to formed Canopy Growth Corp. I held Aphria before Tilray had it's IPO. I owned Organigram when all of them were still on the TSX Venture. After years away I just re-entered $OGI.