AXIA

Fernando Mendoza wanted to commemorate the journey, not just the trophy. From two-star recruit to Heisman winner to National Champion, every chapter is captured in this Swiss Made watch. 75 Argos and 25 Diasimos box sets. Each signed personally: axiatime.com/mendoza

We started with USA, Mexico, and Canada, but we heard you: fans from every country want to see their team’s watch. Now, the full AXIA FIFA World Cup 2026™ collection is live. Explore all 14 country designs and sign up for your team's pre-sale window at axiatime.com.

Caleb Downs is headed to the league. A Champion. No shortcuts, no hype - just production, consistency, and showing up when it matters most. Congratulations, Caleb, and much success as you write your next chapter with the Dallas Cowboys.

Indiana Hoosier. Las Vegas Raider. #ProIU

Full story: axiatime.com/blogs/blogs/hu…

The hungry wolf fights harder than the full wolf. In February, @AxiaTimeLLC sat down for a chat with Fernando Mendoza. We wanted to understand the journey. Not the stats. Not the highlights. The journey. From overlooked to the first @HeismanTrophy in @IndianaFootball history.

Sharp Dressed Man: 6’10 with a 7’ 8 wingspan! It was great to spend time with Rueben Chinyelu, fitting his @NaismithTrophy timepiece and talking about his game. What a gentleman! He is the 2026 Naismith Men’s College Defensive Player of the Year, Presented by @moleculesleep.

1992 POY & 2026 POY! @DukeMBB products, @laettnerbball and @CameronBoozer12, have now both earned @jerseymikes Men’s College POY Awards!

.@AxiaTimeLLC is honored to be the official timepiece of the @NaismithTrophy and to be on hand this weekend in Indianapolis to present each finalist with an ultra-custom Swiss Made watch.

@NaismithTrophy @Werner_Safety @jerseymikes @moleculesleep axiatime.com/pages/naismith

Including: Werner Ladder @NaismithTrophy Coach of the Year Jersey Mike's Subs Naismith Player of the Year Naismith College Defensive Player of the Year Presented by MOLECULE Sleep Discover more on AXIA Time in the first comment. @Werner_safety / @jerseymikes @moleculesleep

@jerseymikes @moleculesleep axiatime.com/pages/naismith

Congratulations to men's and women's Naismith Awards collegiate finalists, including: Werner Ladder COY, @jerseymikes POY and DPOY Presented by @moleculesleep. As the official timepiece, @AxiaTimeLLC is honored to present each finalist with an ultra-custom Swiss Made timepiece.

AXIA Time is at District Time in Washington, D.C., today and tomorrow at The Showroom (1099 14th St NW). Today we unveiled the @AxiaTimeLLC T5 Titanium Diasimos, a new Swiss Made addition to the Diasimos Collection. Made for the moment. Built for forever.

Today we’re sharing this Swiss Made timepiece with the community for the first time. We want to hear your reaction before we finalize the launch. Availability and pricing details are coming soon. Made for the moment. Built for forever.

What started as a @HeismanTrophy commission quickly turned into something bigger. The design and colorway received such an incredible response that we knew we had to keep refining it. Nearly 2 years of iteration. Every detail refined & pushed further until we felt it was ready.

AXIA Time will be at the District Time in Washington, D.C., March 7–8 at The Showroom (1099 14th St NW). We're unveiling the AXIA T5 Titanium Diasimos, a new Swiss Made addition to the Diasimos Collection, for its first public showing! Visit us or reach out to book a call!