B2B Media Group

Would you like some reading for the rest of the Easter holidays🐰? Maybe some basics on #accountbasedmarketing? Then we suggest you read our quick guide: the 4 important steps to deliver a successful #ABM campaign: b2bmg.com/en/resources/w…

Our CMO Dirk Wischnewski spoke to @lifewiretech about the importance of building trust between digital services and its users, so both sides can fully benefit from what digital services have to offer. lifewire.com/meta-s-settlem… #b2bmarketing #thirdpartycookie #iptargeting #Meta

Wie können sich #B2B-Marketer für eine #cookie-freie Zukunft rüsten? Unser CMO, Dirk Wischnewski, ist davon überzeugt, dass #IP-Targeting eine wirkliche Alternative ist. Warum, lesen Sie in diesem Artikel auf @marconomy_de. #b2bmarketing #iptargeting marconomy.de/ip-targeting-d…

What does the introduction of Google Topics mean for #B2B marketers? Our CMO Dirk Wischnewski spoke to @pressgazette about the alternative to the third-party cookie and what it means for interest-based targeting in #advertising: pressgazette.co.uk/google-topics-… #GoogleTopics #marketing

It’s data privacy week and our CMO, Dirk Wischnewski, spoke to @Profsecman about what a post-cookie world will look like, including the presence of IP-based targeting. Read the full article here: professionalsecurity.co.uk/news/interview… #dataprivacy #iptargeting #b2bmarketing

🎄Ho ho ho! Just one more sleep and then it's time. We wish all our customers, partners, and employees a 🎅🏿Merry Christmas and a 🥳Happy New Year🎉! We look forward to seeing everyone again in 2022 after a relaxing break to tackle the goals we have set together.

Can #B2C performance marketing inspire #B2B marketers to revitalise their #leadgen engine? In Performance Marketing World, our CMO/COO Dirk Wischnewski explains how B2B businesses can apply B2C online #marketing strategies to generate leads: performancemarketingworld.com/features/what-…

💡We are hiring. What makes our product management team special is described by Sonya Stoyanova:"Making my colleagues work easier and getting their positive feedback is more than enough to continue..." b2bmg.com/karriere/

Our CMO, Dirk Wischnewski, speaks to @Croner_i about small businesses’ ability to harvest #data effectively. From technology to internal resources, read the article to learn how businesses can improve their data analysis and activation: #Marketing #PO-DOCUMENT-ID_77363" target="_blank" rel="nofollow noopener">app.croneri.co.uk/feature-articl…

70% of the #B2B Buyer Journey is #digital. What does this development mean for sales and marketing teams? And why should the #corporate website be a company's first sales agent? Questions we explored with Mark Herten from @Publitek in this #interview. b2bmg.com/en/b2b-blog/in…

#B2B marketers! It’s time to advance your use of intent data. For @NewDigitalAge1, our VP Product, Andreas Misera, explains how #intentdata can offer personalised experiences and what marketers can do to reap its rewards: newdigitalage.co/technology/how…

Two countries, two targets, one approach: read in this #SuccessStory how our client @SteinzeugKeramo used #accountbasedmarketing across countries - for Germany and Italy. b2bmg.com/b2b-blog/wie-a…

Going beyond demographic and firmographic #data can help #B2B marketers personalise their campaigns. Our VP Product, Andreas Misera, writes for @TheAIJournal1 about the role of #intentdata and what’s needed to drive its development and adoption: aijourn.com/how-ai-driven-…

We are hiring. Today we are looking for a Product Marketing Manager: b2bmg.com/wp-content/upl…

Interesting #interview with Marina Zayats on how #B2B companies deal with #socialmedia: #corporateinfluencer, #socialselling, #socialcommuniation - there are many opportunities and possibilities. b2bmg.com/en/b2b-blog/in…

We continue to hire and looking for you: You know #data_management, data analysis and data visualisation. You love working with data and are looking for a new challenge? Then you've come to the right place! #DataScience #Jobs b2bmg.com/wp-content/upl…

We’re excited to announce the appointment of former Criteo exec Andreas Misera as our new VP Product. Andreas will be responsible for driving the growth of our #B2B #data platform, B2B.IQ. Learn more: demandgenreport.com/features/news-…

Was bevorzugen Sie: Facebook, Twitter, LinkedIn oder XING? Welche sozialen Netzwerke nutzen Sie für Ihre B2B-Kommunikation? Teilen Sie es uns mit! Wir freuen uns, auch in diesem Jahr die Studie "Social Media in der B2B-Kommunikation" zu unterstützen. surveymonkey.de/r/Umfrage-2020…

"Content is King" - und das gerade auch im #B2B! Aufgrund hoher Kosten nehmen viele Firmen davon Abstand, #Content Marketing einzusetzen. Content-Marketing funktioniert auch mit kleinem #Budget. Wie? Lesen Sie hier unsere 5 #Tipps. b2bmg.com/b2b-blog/conte…

Es blinkt. Es leuchtet. Es verschafft Aufmerksamkeit. - #Werbebanner sind nach wie vor die Grundlage jeder Online-Kampagne. Aber wie sollen #Banner gestaltet sein, damit sie nicht stören, sondern erfolgreich sind. Hier unsere #Tipps: #onlinemarketing #B2B b2bmg.com/b2b-blog/werbe…