B2B Rocks retweetledi

B2B Rocks' 24 was a BLAST💥
Big ups to the entire team @B2B_Rocks
I growth secrets my $9M SaaS @expandi_io used to enter the US market despite being a European company.
In 2023, 50%+ of the company's revenue & website traffic came from the USA.
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---- Here's a summary of what I covered in-depth👇 ----
1️⃣ Cracked the foundations first
We first understood our ICPs (agency owners & growth marketers).
To decode user pain points, I took 500+ demos.
Made user feedback the center of every insight. Even from the beta versions.
2️⃣ Scaled US audience engagement
We focussed on revealing our secrets to capture the US market.
Crafted proven playbooks and made them freely available:
↳ zeroed in on LinkedIn groups
↳ started affiliate programs
↳ partnered with US B2B micro-influencers
↳ got featured in the LinkedIn Outreach Bible
↳ tapped into popular US-based podcasts for viral reach
3️⃣ Built long-term authority & trust
We earned authority by leveraging influential figures in the LinkedIn sphere and featuring Expandi in the renowned BAMF LinkedIn Outreach Bible.
I worked on expanding my brand by:
↳ being active with insights on X and Linkedin
↳ speaking at SaaS industry events for more visibility.
A big thanks to B2B Rocks for giving me the stage to connect with the European SaaS community → the event had tons of entrepreneurs, investors, and executives attending the event 💫
Also, it was great to be interviewed by @NathanLatka, where I shared my business journey from 0 to $9M ARR.
This event is a great initiative to uplift the entire SaaS community 🙌
Huge props to the entire team 💎


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