BBB National Programs

Receive global privacy insights, updates, regulatory developments, and thought leadership on emerging privacy challenges straight to your inbox with our Privacy Initiatives Newsletter. Subscribe now to catch this month’s news: hubs.la/Q047d0XP0

Privacy professionals planning to attend IAPP’s Global Summit at the end of March are invited to join BBB National Programs and Myna Partners for a networking breakfast on Tuesday, March 31. Join fellow privacy experts for a unique opportunity to connect, share insights, and engage in thoughtful conversation among peers in leadership. Learn more and register: hubs.la/Q047c5p60

Hosts Annie Ugurlayan and Eric Unis will be back next month with a new season of the #AdWatchers podcast! From advertising law basics to current trends, the Ad Watchers delivers everything you need to know about different types of ad claims and how to substantiate them. Subscribe to receive email notifications of every new episode release: hubs.la/Q047b_cT0

#LetsReview! The National Advertising Division has seen a busy first quarter. Hear an overview from NAD VP Phyllis Hurwitz Marcus and Deputy Director Katherine Armstrong below. Learn more about the NAD’s challenge process: bbbprograms.org/programs/adver…

National Advertising Division Finds Certain Freshpet Claims Supported; Recommends “Human Grade” Claims be Discontinued Read the case decision summary: hubs.la/Q0475Qf50

National Advertising Division Recommends Niagen Modify or Discontinue Certain Tru Niagen NAD+ Claims; Niagen to Appeal Read the case decision summary: hubs.la/Q046W7Lx0

On Wednesday, BBB National Programs’ Children’s Advertising Review Unit will convene a virtual Supporters Meeting to discuss timely updates on child‑directed advertising and privacy issues, insights from recent enforcement activity, and emerging trends shaping the children’s digital and marketing landscape. Learn more about becoming a CARU Supporter: hubs.la/Q0469JW40

Consumer rights extend to every mile of the road. With #WorldConsumerRightsDay this Sunday, we spotlight BBB AUTO LINE, our dedicated program for resolving vehicle warranty disputes. We provide a neutral mechanism dedicated to resolving auto warranty disputes, ensuring processes are fair and outcomes are transparent. Discover BBB AUTO LINE: hubs.la/Q03X_0qF0

CARU’s Guidelines are widely-recognized industry standards to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience and that children’s online privacy is protected. Learn more about the CARU Advertising Guidelines: hubs.la/Q0469vkm0

Planning on attending IAPP’s Global Privacy Summit in DC? Join us on the morning of Tuesday, March 31 for a networking breakfast. No speeches, just breakfast and conversation among privacy experts and leadership. Learn more and register: hubs.la/Q0469nmz0

The National Advertising Division Annual Conference will bring together advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.  Stay tuned for March registration launch by signing up to receive email updates: hubs.la/Q0469mtx0 #NAD26

“Age restriction laws, if they become real and enforceable, are not going to merely tweak digital advertising. They’re going to effectively change it. Companies who [invest in making their platforms child-friendly], ultimately, are going to reap the benefits.” -Dona Fraser, SVP Privacy Initiatives, BBB National Programs A recent piece by @TheWrap takes a deep dive into the global wave of age restriction laws, platform overhauls, and ongoing legal battles shaping the future of kids online. Read: hubs.la/Q046bpqY0

Planning on attending IAPP’s Global Privacy Summit in DC? Join us on the morning of Tuesday, March 31 for a networking breakfast. No speeches, just breakfast and conversation among privacy experts and leadership. Learn more and register: hubs.la/Q046blJY0

National Advertising Division Finds RedPocket Pricing Claim Supported; Recommends “Unlimited” and Coverage Claims be Modified or Discontinued Read the case decision summary: hubs.la/Q046b7h00

National Advertising Review Board Recommends T-Mobile Discontinue or Modify Certain T Satellite Claims Read the case decision summary: hubs.la/Q0460Y5N0

On Thursday, March 12, BBB National Programs’ National Advertising Committee will convene to explore National Advertising Division (NAD) and National Advertising Review Board (NARB) case trends, updates, and relevant topics in the advertising industry. Access to Committee Meetings is a National Partner benefit. Learn more about becoming a National Partner here: hubs.la/Q045PfRT0

Privacy Watchdog Ensures Audiomob Adheres to Digital Advertising Privacy Best Practices for Third Parties Read the case decision summary: hubs.la/Q045NjYw0

National Advertising Division Finds Bravecto Quantum Safety Claim Supported, Recommends Others be Modified or Discontinued; Merck to Appeal Read the case decision summary: hubs.la/Q045K4440

Advertising Watchdogs Find Dorel’s AI-Related Claims Supported; Recommends Improvements to COPPA Notice and Consent Practices Read the case decision summary: hubs.la/Q045qdTc0

CARU Supporters take an active role in creating new guidance and best practices to help meet regulatory and compliance goals. Recently, CARU Supporters met monthly over a 15-month period to discuss issues companies face when designing and developing their online services directed to children using generative AI. These convenings culminated in the release of The Generative AI & Kids Risk Matrix, a set of realistic, actionable considerations and best practices to help companies identify and mitigate AI-related risks specific to children Download the Generative AI & Kids Risk Matrix: hubs.la/Q044gQ6Q0 Learn more about becoming a CARU Supporter and get started today: hubs.la/Q044gQ630