BMJ_SEM

. @apaphysio Agreed. And physio helps; a focus for @BJSM_BMJ Just one of several papers tiny.cc/d30syw women & exercise

BMJ unveils new corporate brand and positioning. bmj.com/company Great idea to leverage the tremendous BMJ reputation. Well done!

Interesting Achilles clinical review in the BMJ bmj.com/content/346/bm…

tiny.cc/ge0now Obesity 'mass media' campaign not useful. Need an integrated approach. Shilton explain pitfalls tiny.cc/5j0now