Brand24

The MET Gala is our annual goldmine for marketing memes, and yesterday the celebrities made sure to deliver high-quality input👇 What do the social listening stats say about this event? Within the last 24 hours, the MET Gala generated a total reach of 582 million, and more than 23,000 mentions, with a monthly non-social media reach larger than Coachella (180 million vs 138 million) ✨

@WojtekKardys @sadek Mamy update z danymi z wczoraj i pół miliarda przekroczone!

Mamy już statystyki streamu Łatwogang @brand24, sam @sadek je przedstawił: - 341 MILIONÓW zasięgu - 5,4 mln interakcji - 478 tysięcy udostępnień A mówimy o tym, co może monitoring zmierzyć (czyli wszystkie grupki zamknięte, czaty, DMki itd. są praktycznie niepoliczalne) Czyli zasięgu może być spokojnie 500 mln. Pół miliarda. K O S M O S

Proud Polish moment: streamer "Łatwogang" raises record-breaking 251 mln PLN for cancer treatment 🇵🇱 It all started with the idea to loop a cancer-diss song for 9 days straight on YouTube and collect money during the live stream. Then, dozens of Polish celebrities joined the fundraiser, resulting in a 342 mln online reach of the charity and over 5 milion social media interactions. The number keeps on growing, and we can only say one thing: this is what the internet was made for! ❤️

No one likes to be talked about behind their back! 🙅 That's why we introduced Chatbeat, tracking your brand's exposure across major AI platforms and giving you the opportunity to change the narration. ☑️ Find out what users are asking most frequently ☑️ Verify the accuracy of information ☑️ Spot emerging
trends ☑️ Create targeted content We have a free 10-day trial, so just see for yourself: chatbeat.com

If a marketers email sign offs were honest:

One day, you're minding your business. The next, a model that looks like the Polish prime minister makes your brand mentions explode 🫣 This was the case for @Zalando on April 13-14, when their social media reach went up by 1196% after someone spotted a model looking like Donald Tusk on their website. Brand24 catches moments like this and tells you exactly what happened 👀

It's not Coachella, it's #Bieberchella baby! 🎡 Justin Bieber's iconic YouTube party hit a 1 billion reach and over 14K mentions - that's 14% of all Coachella reach and 10% of all Coachella mentions. 76% of the sentiment was positive, with 24% of negative mentions (looks like not everyone loves YouTube parties as much as we do). Video: AUDREE JADE / YouTube

In January and February 2026, @claudeai was generating a new brand mention online every 7 seconds. We analyzed all of them and checked WHAT people say about this AI tool and HOW they talk about it 👀 Read the full report: brand24.com/blog/what-is-c…

Live footage of us scrolling through the recent @G2dotcom product reviews of Brand24 🎉 (yes, we read all of them and occasionally shed tears of joy)

The moon hasn't had this much attention in 50 years! 🌕 Here are some social listening numbers for the Artemis II launch: 🚀 146.2K mentions of Artemis II in the first week of April 🚀 4.6 BILLION total reach (it's like half of the world's population potentially watched this historic moment) 🚀 84% of all that buzz was positive 🚀 with 11K mentions on TikTok, some of the most viral posts here were videos of watching the launch from Florida's gardens. Not sure what we love more: watching marketing stats or stars 💫

Here we are, at the beginning of Q2 📆 We know that this is the time when all marketers plan their new KPIs, discuss the ROI, and search for new ways to increase the conversion rate. But while you're at it, don't forget about the most important metric: REST 🫂

Do you sometimes wish you could get your job done faster? We've got you covered 🫂 Here's a free promptbook we created with 21 marketing pros, covering 55 marketing use cases 👉 brand24.com/20-marketing-a… Get 20+ clever AI prompts, cause life's too short not to use shortcuts!

While everyone's out there joking today, we're here with a serious offer: get a tool to do all the heavy lifting for you 🏋️ In our panel, you will find the AI Brand Assistant that answers all the questions about your brand, audience, products or services perception in seconds. We like to call it ChatGPT’s smarter cousin built for your brand 👀

@ChatGPTapp is mentioned online every 4 seconds. We analyzed 1.3 million of those mentions and here’s some tea ☕️ 🔍People talk about real use cases 79% of the time, and those practical conversations generate up to 18x more positive sentiment than generic AI chatter. 🔍Only 2% of all conversations were about OpenAI as a company. People treat ChatGPT purely as a tool (until something goes wrong at the corporate level). 🔍The single biggest traffic spike of February 2026 was a caricature challenge and had nothing to do with a product update. Read the full ChatGPT analysis on our blog: brand24.com/blog/how-peopl…

@ChatGPTapp is mentioned online every 4 seconds. We analyzed 1.3 million of those mentions and here’s some tea ☕️ 🔍People talk about real use cases 79% of the time, and those practical conversations generate up to 18x more positive sentiment than generic AI chatter. 🔍Only 2% of all conversations were about OpenAI as a company. People treat ChatGPT purely as a tool (until something goes wrong at the corporate level). 🔍The single biggest traffic spike of February 2026 was a caricature challenge and had nothing to do with a product update. Read the full ChatGPT analysis on our blog: brand24.com/blog/how-peopl…

Only 35 more years folks, we got this! 🧑‍💻 #marketingjobs #jobhumour #workhard

What if your best-performing influencer campaign was actually twice as good as you thought? 😮 A global fashion brand discovered their tracking tools were undercounting influencer reach by nearly 50%. Once they switched to custom reporting through Insights24 across 20 markets, they saved hundreds of internal hours every month. Read the full story👇 insights24.com/case-studies/f…

It's TODAY: our free webinar on prompting up your marketing kicks off at 4:00 PM CET! 📣 Justyna Dzikowska will talk to Sara Stella Lattanzio and Peter Benei, finding out how they get real value out of AI in their daily marketing tasks. Sign up here: webinars-brand24.clickmeeting.com/prompt-up-your… And see you later 🐊

Use this simple trick on your boss and thank us later 🤝 #AI #AIpowered #OfficeLife