Brenden Sommerhalder

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Brenden Sommerhalder

Brenden Sommerhalder

@BSommerhalder

Information integrator. President, MQO Research.

K'jipuktuk / Halifax, NS Katılım Ekim 2010
2.6K Takip Edilen3.1K Takipçiler
Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
@thinkingshivers "share with" likely elicited that. The models likely tend toward humour when asked to prepare something to share (ie, to make something "shareable".. as like a social media post)
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Shivers
Shivers@thinkingshivers·
Gemini, for literally no reason: "I need to make this recipe funny for my friend, Claude."
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Canada Projections🇨🇦
Canada Projections🇨🇦@CDNprojections·
What was the geography behind Pierre Poilievre's upset loss in Carleton in April? In short, a broader shift we've seen in Ottawa. Ottawa, in the last couple of elections, both federally and provincially, have shifted away from the Conservatives. It just happens that now that trend has begun to spill over into the furthest exurbs and suburbs of Ottawa.
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
Another showing that makes me incredibly proud. From our dedicated telephone interviewers through to our data analytics and QA teams -- keep up the great work. It's important that we continue to prove that while polling isn't easy, it can be done well.
Polling Canada@CanadianPolling

Overall polling miss in Newfoundland and Labrador! MQO performed the best with the lowest average error and had both PCs and Liberals within their margin of error, while Cardinal had the PCs in theirs and are just shy of the Liberals MQO got the closest to the Liberal vote share Cardinal got the closest to the PC and NDP vote shares

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Charestiste🇨🇦🍁
Charestiste🇨🇦🍁@RealAlbanianPat·
Newfoundland PC just fucking won a majority government???
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
@RealAlbanianPat It was great to meet you -- and it will surprise none of your followers to know that you asked one the best questions asked by any attendee at the conference. 🤝
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
Such a pleasure to collab with some of the brightest & most strategic minds from right across the country. I really enjoyed this convo with our @GPAinsights friends; just the tip of the iceberg of all the expertise the team offered as this historic(ally weird) #elxn45 unfolded.
Global Public Affairs@GPAinsights

Following the 2025 federal election, members of our coast-to-coast team gathered with @BSommerhalder, CEO of  MQO Research, to dig deep into the interesting details and underlying data associated with the election results. ▶️ Watch here: youtu.be/slhkvejCv4c?si… 🎧 Or listen on Spotify: open.spotify.com/episode/10bBjx… 🎧 Or on Apple Podcasts: podcasts.apple.com/us/podcast/pos…

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Vitor Marciano
Vitor Marciano@Vitormarciano·
@CanadianPolling Can you do this for the regional numbers? In other elections a really good overall accuracy was a good averaging of poor regional performance. IE was Mainstreet consistently good? or did its large regional errors coincidentally cancel each other out?
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Polling Canada
Polling Canada@CanadianPolling·
These shares will nudge up and down very slightly as the rest of the votes are counted, but here's the rough standing for the pollsters this election
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
Overall, another well-polled federal election by the Canadian market research industry.
MQO Research@MQOResearch

An eventful #elxn45 night! This was a story of CPC overperforming our projection and NDP underperforming it (+3.5 / -2.8) -- the difference that made the difference. The avg. error between our projection and the result: ~1.8pts (MoE was 2.1).

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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
One of my favourite features on our #elxn45 polling data dashboard is ability to filter by voting status (already voted, most/least likely to vote). We found that among the 7.4 million Canadians who voted early, 51% went for the Liberal Party. Wow! mqoresearch.com/2025-federal-e…
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
@338Canada We've also been getting (unsuccessful) attacks to our website over the past couple of weeks. Someone out there really. hates. numbers.
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Philippe J. Fournier
Philippe J. Fournier@338Canada·
Well, well, well... looks like it was not simply high traffic that took down 338 today, but "attacks". That's a first. French pages work fine, so practice your French here (same numbers and charts!) : qc125.com/canada/distric…
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
Which leader performed best at the debates? Depends who you ask -- sort of. 🔵CPC voters stuck behind Poilievre (78% choosing him). 🔴LPC voters were less with Carney (66%), with 19% unable to choose someone. 🟠NDP voters had one eye on Singh (54%) and the other on Carney (24%).
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Brenden Sommerhalder
Brenden Sommerhalder@BSommerhalder·
Our latest poll results for #Elxn45. Stability in nat'l support is hiding interesting churn under the hood this time (swing toward CPC in BC; deepening red in QC..) As always, don’t bet your life’s savings on any one poll. But -- Let the games begin? mqoresearch.com/canada-federal…
Brenden Sommerhalder tweet mediaBrenden Sommerhalder tweet media
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