Bazaarvoice

💡 social media updates to know this week: - YouTube launches BrandConnect for easier brand-creator collabs - Facebook adds Stories to its creator monetization program - new research finds longer TikTok videos perform better

⚡️ marketers, what area of social does your business most need to improve in this year? #poll

the latest edition of Bazaarvoice Huddle is LIVE. we're talking about: ✨️ fashion and beauty’s growing collaborations with athletes ✨ the influencer partnerships you should know about ✨ the wellness trends brands are focusing on in 2025 👉 ugc.bz/0l9

✨ Summit is kicking off in ONE hour. with seven sessions and fifteen speakers, there’s something for everyone. join us and learn how to win in a shoppable social world and master the full funnel. explore our agenda and sign up here: ugc.bz/5b5

💌 save your spot today, and we'll see you at Summit! join us on March 12th and 13th: ugc.bz/5b5

marketers, have you signed up for Bazaarvoice Summit yet?! 🤩

💡 social media updates to know this week: - YouTube expands 'Hype' feature for creator discovery - Google introduces ad options for YouTube Shorts featuring brand UGC - Reddit co-founder Alexis Ohanian teams up with Frank McCourt for TikTok buy bid

here’s what shoppers said about this in Bazaarvoice’s latest Shopper Experience Index: 🌀when checking out UGC, they were most often trying to determine value for money, followed by fit for purpose, then delivery service. 💭 does this surprise you? why or why not?

❣️🛒 okay, shoppers: we KNOW you love user-generated content (ratings, reviews, photos, and videos from other shoppers). BUT what info are you most often trying to find out about a product or service when checking out UGC? #poll

❤️‍🔥 the way to our heart

💡 social media updates to know this week: - Lidl becomes the first supermarket on TikTok Shop - Instagram reportedly considering a separate Reels app - LinkedIn introduces visibility for comment impressions

I've led million $$$ creator campaigns, I'm a creator myself, and I'm giving a FREE digital talk on the future of the creator economy for brands! My pals at @Bazaarvoice asked me to kick off Day 2 of their FREE digital conference this year (you're gonna hear me say free a lot because I genuinely love when companies offer free educational resources). My talk's on the future of creator partnerships & how your brand can get ahead of the industry trends, get more effectiveness with creators, and make your life easier. But honestly, the whole agenda's pretty cool—you don't really see free two-day digital conferences very often? Plus, you'll look smart when you tell your boss you're educating yourself (take notes and send them around your team for bonus points). You can register right here: ugc.bz/1u2

wake up, babe—we’ve got a platform that does it all: 🌀 source influencers and creators 🌀 manage all comms from one central hub 🌀 track campaigns, generate reports, prove ROI 🌀 syndicate content wherever your customers are 💖 find your vibe: ugc.bz/by6

🤳 q for you, influencer marketers: what’s the most time consuming part of managing campaigns?

you got problems? we got solutions. find out how top brands are tackling the most common creator program challenges. 👉 ugc.bz/xya

💡 social media updates to know this week: - TikTok returns to US app stores - Instagram adds scheduled DMs - Instagram tests dislike button

how every social media manager looks liking, commenting, and saving their brand account posts from their personal account

Tag a brand you want to collaborate with to speak it into existence 😌✨🔮 influenster.onelink.me/X3Os/bdsvz0my

🔥 brands, we're curious: as influencer marketing continues to heat up, are there any new-to-you social platforms or channels you will be exploring for creator partnerships in 2025? #poll

💡 social media updates to know this week: - TikTok tops app charts for January, despite ban on US downloads - TikTok Shop set to expand into Latin America next month - Buzzfeed looks to launch its own social media platform