
Brian Chesky
5.7K posts



Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product sold. But from my experience that's a grievous mistake. Those are, and should aways be, one job. There should be no separation between what the product will be and how it will be explained- the story has to be utterly cohesive from the beginning. Your messaging is your product. The story you're telling shapes the thing you're making. I learned story telling from Steve Jobs. I learned product management from Greg Joswiak. Joz, a fellow Wolverine, Michigander, and overall great person, has been at Apple since he left Ann Arbor in 1986 and has run product marketing for decades. And his superpower- the superpower of every truly great product manager- is empathy. He doesn't just understand the customer. He becomes the customer. So when Joz stepped into the world with his next-gen iPod to test it out, he fiddled with it like a beginner. He set aside all the tech specs- except one: battery life. The numbers were empty without customers, the facts meaningless without context. And, that's why product management has to own the messaging. The spec shows the features, the details of how a product will work, but the messaging predicts people's concerns and finds way to mitigate them. - #BUILD Chapter 5.5 The Point of PMs


I am so thankful for @paulg @jesslivingston @bchesky @cjoneslevy for believing me and selecting me to be the President & CEO of YC. To be able to lead this brilliant band of partners is beyond the best job I’ve ever had! If you love what you do, you never work a day in your life

the default yc round this batch (W26) seems like 4m on 40m I remember when I first started in venture exactly three years ago (W23 batch) and most venture ppl were complaining about YC pushing their founders to do 2m on 20m in 3 years the market went from a very begrudging 2 on 20 to a more neutral 4 on 40 interesting to think about where things land 3 years from here







Airbnb CEO @bchesky says more AI founders should be starting consumer businesses. "I'm on the board of Y Combinator. 87% of companies are enterprise companies per batch." "Enterprise is awesome... but the biggest prize is consumer. That is what's going to reach daily life for billions of people." "Think about all the little parts of daily life that are kind of annoying. Pay attention to whoever's in your life and ask: 'How could their daily life be a little bit easier?'"


A Call for New Aesthetics: newaesthetics.art.




My classmates just discovered Claude exists, and they think it's revolutionary😭 The gap between tech Twitter and "normal" tech people is absolutely insane!




