Brian Chesky

5.7K posts

Brian Chesky

Brian Chesky

@bchesky

Airbnb

An Airbnb somewhere Katılım Ocak 2008
157 Takip Edilen841.2K Takipçiler
Brian Chesky
Brian Chesky@bchesky·
@signulll That’s the idea behind the product marketing/product management combined role, as well as making sure the CEO is involved in both functions. The biggest shortfall is when marketing is not at the conception of the product.
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signüll
signüll@signulll·
a lot of companies operate is if product & marketing are two teams when in fact they should operate under the assumption that they’re two instruments as part of the same band. when they’re in tune you don’t notice. when they’re not, everyone can hear it.
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Brian Chesky
Brian Chesky@bchesky·
We follow this model
Tony Fadell@tfadell

Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product sold. But from my experience that's a grievous mistake. Those are, and should aways be, one job. There should be no separation between what the product will be and how it will be explained- the story has to be utterly cohesive from the beginning. Your messaging is your product. The story you're telling shapes the thing you're making. I learned story telling from Steve Jobs. I learned product management from Greg Joswiak. Joz, a fellow Wolverine, Michigander, and overall great person, has been at Apple since he left Ann Arbor in 1986 and has run product marketing for decades. And his superpower- the superpower of every truly great product manager- is empathy. He doesn't just understand the customer. He becomes the customer. So when Joz stepped into the world with his next-gen iPod to test it out, he fiddled with it like a beginner. He set aside all the tech specs- except one: battery life. The numbers were empty without customers, the facts meaningless without context. And, that's why product management has to own the messaging. The spec shows the features, the details of how a product will work, but the messaging predicts people's concerns and finds way to mitigate them. - #BUILD Chapter 5.5 The Point of PMs

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Brian Chesky
Brian Chesky@bchesky·
@paulg As one of the other board members, I can say that Garry is doing an exceptional job.
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Paul Graham
Paul Graham@paulg·
Some people criticize Garry, but this excerpt from the latest Social Radars episode is a good example of how insiders feel about how he's doing. The 3 of us in this conversation are 3/5 of YC's board.
Garry Tan@garrytan

I am so thankful for @paulg @jesslivingston @bchesky @cjoneslevy for believing me and selecting me to be the President & CEO of YC. To be able to lead this brilliant band of partners is beyond the best job I’ve ever had! If you love what you do, you never work a day in your life

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Brian Chesky retweetledi
Paul Graham
Paul Graham@paulg·
Prediction: In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make. paulgraham.com/taste.html
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Brian Chesky
Brian Chesky@bchesky·
@Airbnb AI will accelerate everything. But we're not just bolting on a chatbot.  We have millions of unique homes, 200M+ verified identities, and 500M+ reviews.  We're building an app that doesn't just search for you — it knows you.
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Brian Chesky
Brian Chesky@bchesky·
@Airbnb just reported Q4 earnings. GBV up 16%, our strongest growth in over two years. But the numbers aren’t the most interesting part. How we got here is.  A THREAD
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Brian Chesky
Brian Chesky@bchesky·
@coryokeefe Agree. We are fixing this with new house rules guidelines and enforcement coming
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cory
cory@coryokeefe·
@bchesky superhost myself. other hosts should never be able to bury weird pricing rules into the house rules fine print that override airbnb pricing. This is the opposite of pricing transparency.
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Brian Chesky
Brian Chesky@bchesky·
@grahamneray @HarvardHBS The iPhone is a consumer device we use for work. I agree with your point, but two things: many apps and devices can be crossover, but consumer-first, and when AI frees up our time, the consumer opportunity grows.
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Graham Neray
Graham Neray@grahamneray·
Much, much respect for @bchesky, but focusing on BUSINESS apps actually has a BIGGER impact on "daily life for billions of ppl" - Avg person spends 1/3 of their adult life at work (cf @HarvardHBS) - How ppl experience their workday is one of strongest predictors of overall LIFE satisfaction (cf @gallup) Are we supposed to fight now lol?
TBPN@tbpn

Airbnb CEO @bchesky says more AI founders should be starting consumer businesses. "I'm on the board of Y Combinator. 87% of companies are enterprise companies per batch." "Enterprise is awesome... but the biggest prize is consumer. That is what's going to reach daily life for billions of people." "Think about all the little parts of daily life that are kind of annoying. Pay attention to whoever's in your life and ask: 'How could their daily life be a little bit easier?'"

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Brian Chesky
Brian Chesky@bchesky·
.@Ahmad_Al_Dahle is joining as Airbnb's new CTO. I’m often asked about our AI strategy. We believe pairing great design with frontier technology will help us improve the way people experience travel. Excited to build!
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Brian Chesky retweetledi
Jonathan Berk
Jonathan Berk@berkie1·
Luxury Apartments Are Bringing Rent Down in Some Big Cities “New building openings are bringing rents down as wealthy tenants trade up, forcing landlords to drop prices for older apartments.” @business
Jonathan Berk tweet media
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Brian Chesky
Brian Chesky@bchesky·
@levie This is why AI will change industries a little slower than tech people think (the adoption lag isn’t always being built into the assumptions)
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Aaron Levie
Aaron Levie@levie·
It’s hard to explain how wide of a gap there is between everything we’re seeing and talking about here and what the rest of the world is doing. There’s usually at least a ~6 month lag for ideas or trends to escape X, and then it’s another couple years for any real adoption to occur. The things that small startups or super online teams are working on today will become the standard for everyone else in a few years. This will likely continue to be a compounding advantage since each idea builds on a previous one. You truly have a time travel device if you’re just paying attention to a few of the right things right now.
aditya@adxtyahq

My classmates just discovered Claude exists, and they think it's revolutionary😭 The gap between tech Twitter and "normal" tech people is absolutely insane!

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