Luiz Beling

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Luiz Beling

Luiz Beling

@BelingLuiz

Passionate about food and Ag. Views are my own.

St Louis, MO Katılım Kasım 2013
430 Takip Edilen1.6K Takipçiler
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Luiz Beling
Luiz Beling@BelingLuiz·
“Freedom of speech is not freedom to defame”.
Apeel Sciences@apeelsciences

Apeel filed a lawsuit on August 29, 2025 in the U.S. District Court for the Middle District of Florida against wellness influencer Robyn Openshaw and her company GreenSmoothieGirl.com, Inc., accusing them of waging a years’ long disinformation campaign intended to harm Apeel’s business and reputation. Read more about our case and filing at apeel.com/faqs

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James Rogers
James Rogers@jamestrogers·
Stop eating dead produce. By the time produce reaches your plate, it is a nutritionally depleted shell of its former self. The primary culprit? Biological decay in transit. When we force produce to sit in storage for weeks, it triggers a cascading reaction. Natural enzymes cannibalize the plant from the inside out. This isn't just "softening." These enzymes dissolve the fiber and pectins that hold the nutrients in place. They turn a crisp, living system into a mealy, nutrient-poor mush. The result is dead produce.  We have built a supply chain that systematically strips the life out of our food. @apeelsciences uses the plant's own materials to protect that cellular structure and keep the biological system alive. Stop eating dead food. Start fibermaxxing.
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Luiz Beling
Luiz Beling@BelingLuiz·
“Do your research” only works if it’s actually research. Apeel = not Gates-owned. Debunked many time. @grok is Apeel owned by Gates? Apeel = plant-based compounds already in foood. The outrage machine around this isn’t about safety—it’s about fear, clicks, and protecting legacy systems. Truth matters. Even when it’s less viral.
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Rob Schneider 🇺🇸
Rob Schneider 🇺🇸@RobSchneider·
I DO NOT USE ANY OF THESE BILL GATES PRODUCTS… Ask your SPROUTS GROCERY STORE IF THEY SPRAY THE NASTY @apeelsciences ON THEIR VEGETABLES!
Valerie Anne Smith@ValerieAnne1970

Bill Gates wants you sick & dead. AVOID his company products: 1) Beyond Meat: lab-grown meat that causes cancer. 2) Apeel: wax contains arsenic & synthetic citric acid. 3) Savor: lab made fake butter. 4) ArkeaBio: causes disease in cattle. 5) Eat Just: lab made fake eggs.

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Luiz Beling
Luiz Beling@BelingLuiz·
30,000 SKUs. Constant labor shifts. Tight margins. I’ve seen firsthand how grocers fight daily to keep quality high while complexity grows. It’s a relentless balancing act, and the pressure to modernize can feel like just another "task" for an already overstretched team. We should be making their jobs easier, not harder. Moving away from waxes and post-harvest chemicals is about giving your produce and your people some much-needed breathing room. @ApeelSciences’ plant-based protection means fewer headaches on the floor and more of the fresh, high-quality produce that keeps customers coming back. Sometimes all your local retailer really needs is support.
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Apeel Sciences
Apeel Sciences@apeelsciences·
Food preserving food has always been the way, and it’s time the food industry stopped settling for the legacy constraints of synthetic waxes and heavy cooling. For decades, we’ve prioritized durability over taste because the infrastructure didn't allow for anything else, but that is a reality we no longer have to accept. At Apeel, we are deploying a plant-based strategy at the molecular level to create advanced storage that travels with the fruit. This technical upgrade allows the entire supply chain to move away from the chemical-heavy past and finally deliver produce how it was meant to be experienced. We are inviting you to join us in advancing this transition, collaborating across the industry to build a food system that actually scales for the future. Plant-based protection is the future.
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Luiz Beling
Luiz Beling@BelingLuiz·
And the interesting part of @jamestrogers points below is that it doesn't have to be that way. We have the technologies here in the US to create a better standard. We need innovative retailers with courage to drive it!
James Rogers@jamestrogers

A waterfall of chemicals drenches every single apple [0:50]. The drench changes according to where the fruit is going. Live in Europe? You’re protected by the highest standards in the world. Live in the US? You get the stuff that doesn’t meet Europe’s standards. This is not the America I believe in. youtu.be/1Y0z-_AjI2w

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Luiz Beling
Luiz Beling@BelingLuiz·
@apeelsciences It not only allows to reduce aging but also allows us to reimagine a new world of more ripened , better tasting fruits and vegetables that consumers can enjoy it !
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Apeel Sciences
Apeel Sciences@apeelsciences·
Did you know that fruits and veggies are picked way earlier than nature intended just to accommodate legacy infrastructure? They’re harvested while still in their infancy just to survive a supply chain that’s been capped by outdated solutions. Produce sits in dark containers and cold storage for weeks, sometimes months, before it ever reaches your kitchen. Harvesting too early is a legacy constraint we’ve accepted for too long. The industry’s "solution" to keep this prematurely picked fruit from rotting has been to coat it in petroleum-derived waxes and synthetic fungicides. We were told that if we want fresh food, we have to accept a layer of plastic-like wax on our apples and cucumbers. Even the "Organic" label has been used as a shield, while still relying on those same, legacy coating methods. There’s room for innovation. The system wasn't built for flavor or nutrients. It was built for a long-haul flight. Our team of scientists and technologists are deploying a new strategy that uses food to protect food. We’ve pioneered a way to take the materials found in the peels, seeds, and pulp of all plants and recycle them into a high-performance shield. By mimicking nature’s own defense system, we’re finally able to harvest for the best consumer experience. That’s the future. We’re allowing fruit to stay on the vine longer, develop real complexity, and reach your table at the peak of its potential. We’re inviting consumers, retailers and suppliers to join us in bringing a new food experience online. Follow @jamestrogers and @BelingLuiz to learn more. Plant-based protection is the future. Apeel forever.
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Luiz Beling
Luiz Beling@BelingLuiz·
It not only allows to reduce aging but also allows us to reimagine a new world of more ripened , better tasting fruits and vegetables that consumers can enjoy it !
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Luiz Beling
Luiz Beling@BelingLuiz·
It only allows to reduce aging but also allows us to reimagine a new world of more ripened , better tasting fruits and vegetables that consumers can enjoy it !
Apeel Sciences@apeelsciences

Did you know that fruits and veggies are picked way earlier than nature intended just to accommodate legacy infrastructure? They’re harvested while still in their infancy just to survive a supply chain that’s been capped by outdated solutions. Produce sits in dark containers and cold storage for weeks, sometimes months, before it ever reaches your kitchen. Harvesting too early is a legacy constraint we’ve accepted for too long. The industry’s "solution" to keep this prematurely picked fruit from rotting has been to coat it in petroleum-derived waxes and synthetic fungicides. We were told that if we want fresh food, we have to accept a layer of plastic-like wax on our apples and cucumbers. Even the "Organic" label has been used as a shield, while still relying on those same, legacy coating methods. There’s room for innovation. The system wasn't built for flavor or nutrients. It was built for a long-haul flight. Our team of scientists and technologists are deploying a new strategy that uses food to protect food. We’ve pioneered a way to take the materials found in the peels, seeds, and pulp of all plants and recycle them into a high-performance shield. By mimicking nature’s own defense system, we’re finally able to harvest for the best consumer experience. That’s the future. We’re allowing fruit to stay on the vine longer, develop real complexity, and reach your table at the peak of its potential. We’re inviting consumers, retailers and suppliers to join us in bringing a new food experience online. Follow @jamestrogers and @BelingLuiz to learn more. Plant-based protection is the future. Apeel forever.

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James Rogers
James Rogers@jamestrogers·
See the hidden message? Language engineered to desensitize you to pesticides. “Nearly 100% of produce tested was positive for pesticides”, makes pesticides feel inescapable and you incapable of resisting. When resistance feels futile, you stop resisting. Better that than confronting the discomfort every single day. But wait! “I can buy way out. I’ll buy organic.” Except you can’t. All you’re doing is swapping one list of pesticides for another. It’s a trap and we are all completely and utterly owned by it.
Wall Street Apes@WallStreetApes

New Report in America shows nearly 100% of produce tested was positive for pesticides, including forever chemical “It finds that produce like spinach, grapes, strawberries carry high levels of potentially harmful pesticides — Nectarines, peaches, cherries, apples, blackberries, pears, potatoes, and blueberries also made that list. Spinach took the top spot. The report says it holds more pesticide residue by weight than any other type of produce” “Kid favorites such as strawberries and grapes held the highest levels of potentially harmful pesticide residues based on government tests”

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James Rogers
James Rogers@jamestrogers·
Would you eat a six month old apple? You already are. Every time you buy an apple from your local grocery store.  We’ve been sold the illusion that "cold" equals "fresh," but in reality the cold chain represents a vast artificial winter.  It’s legacy infrastructure designed to keep food in a thermal coma so you can’t tell it’s dead. At @apeelsciences, we are moving food out of the cold and into the light. By using plant-based protection to slow down respiration, we can get food to you while it is still alive. Refrigeration is outdated. Advanced, plant-based storage is the way.
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Luiz Beling
Luiz Beling@BelingLuiz·
For too long, the post-harvest industry has stayed in the shadows, relying on "invisible" solutions that consumers were never meant to understand. Suppliers and retailers have been stuck using legacy coatings and synthetic additives because they were told there was no other way to survive the supply chain. That is a myth we are dismantling. We are inviting every forward-thinking supplier and retailer to step into the light with us. With @apeelsciences plant-based protection, you don’t have to hide what’s on your produce but instead you can lead with it. Our technology doesn't fight nature, it mirrors it.  By using the very materials plants use to protect themselves, we’re giving our partners the power to deliver a "fresh" guarantee that is rooted in biology, not just a label. Let’s finally give consumers the experience they actually deserve. Let’s build a system where the journey from farm to table doesn't come at the cost of taste or trust. The old ways are over. Advanced, plant-based protection is the future.
Apeel Sciences@apeelsciences

For too long, the global food industry has been capped by legacy technology, forcing a diminished experience on consumers who have been searching for a "real food" experience for decades. We are breaking that stagnation by collaborating with world-class suppliers and retailers to architect a future of true fresh food abundance. By deploying our plant-based protection and RipeTrack, we’re helping suppliers and retailers build the future of food. This means affordable fruits and vegetables defined by natural taste, entirely free from the synthetic chemicals and waxes of a passing era. This is the unglamorous, high-stakes work of moving food through a system that remains largely out of sight, yet it stands alongside the most consequential technological frontiers of our time. Join us in making fresh food more abundant.

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Vishal Narayanaswamy
Vishal Narayanaswamy@Crudeoilist·
He gave a stupid 100k grant, in the “funding world” it is border line insulting for such a great product. Did he do evil things, yes he did. But He gave 1000s of these stupid grants through his foundations across the world probably for his tax benefit. Now imagine poor old broke me in college studying my ass off. I figure out eggs are being coated with “food grade mineral oil” proven to cause cancer. Then I figure out there are organic alternatives that extend egg shelf life better. Then I show my research to my college professor and he says you might be eligible for a grant why don’t you apply to Alex, Bill and Charlie. Broke me will take money from all 3 if I could to get this organic compound out in egg farms to save lives and eggs. A dozen years later this stupid 100k grant is costing millions in business and PR, it’s fking bullshit! I fell for the same shit you fell for because that was what the video was designed to do, the damage was done, fk the court case can’t turn back time. But think about it. How cool is it for @jamestrogers to take money from your devil Bill and save lives and vegetables with an organic compound? Sucks that the CEO and the Founder are forced to spend time doing reputation management instead of solving more real world problems and making Apeel more affordable. Why isn’t Claude handling reputation mgmt by now? The sad thing is that for many people hearing about Apeel the first time is in the same sentence as Bill. And if this needs to change then PR strategy needs a fresh angle? This is some pretty unfair shit man. Crazy problem to solve! What has worked and what has not worked? My problems have started but very very small scale compared to this. But I am learning from your mistakes. This problem looks like it needs to be solved at scale because the damage was done at scale. Basically you guys need to go more viral with your truth content than the bad guys did with their lies.
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Luiz Beling
Luiz Beling@BelingLuiz·
We’ve reached a strange moment in food. A company using plants to replace petroleum-based waxes and synthetic fungicides is being called “toxic”… while the status quo gets a free pass. Let’s get a few facts straight: Apeel is not owned by Bill Gates Apeel’s coatings are made from plant-derived materials you already eat The goal is simple: less food waste, fewer chemicals, better taste, fresher fruits and vegetables and more affordable. For decades, we’ve accepted a system where fruit is: Covered in petroleum wax or shellac Drenched in synthetic fungicides Shipped thousands of miles under heavy refrigeration But when someone challenges that system with a cleaner, plant-based approach… the backlash comes fast. Why? Because real innovation threatens legacy infrastructure. This isn’t about one company. It’s about whether we move forward—or stay stuck defending outdated practices. Ask better questions. Demand better food. Don’t fall for easy narratives. The future of food should be built on truth—not fear.
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matrixbot
matrixbot@thematrixb0t·
"Next time your in the produce aisle - please be on the look out for this label" "The main ingredient found in the coating is monoprenal" "Bill Gates backed APEEL sprayed on produce"
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Luiz Beling
Luiz Beling@BelingLuiz·
It was a pleasure to see so many of you in Austin last week for the 4th @AgVendHQ Partner Summit. Participating in these discussions was yet another reminder that leading ag retailers are moving past the AI hype and into the phase of practical, high-margin execution. Real innovation is about making the hard decisions now to build a more resilient supply chain that can withstand any market cycle. By integrating advanced tech with boots-on-the-ground discipline, we are all collectively raising the standard for how this industry operates. I’m heading back more focused than ever on collaborating with our partners to deliver what’s next. The future of food has arrived and it’s incredible to see first hand how technology is helping us shape a more abundant food future.
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🔥ℝ𝔼𝕍🔥
🔥ℝ𝔼𝕍🔥@Vybe_Rater·
••• It's called Apeel, and like everything else that he does and funds, it's about profiting off of reducing humanity by harming and literally killing us off!
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Luiz Beling
Luiz Beling@BelingLuiz·
We’ve spent decades engineering around the limits of our food system—waxes, chemicals, cold chains—all to keep produce “alive.” But what if food could protect itself? At Apeel, we’re making that possible with plant-based protection at the molecular level—unlocking better taste, longer shelf life, and a new standard for fresh. Time to rethink what’s possible.
Apeel Sciences@apeelsciences

Food preserving food has always been the way, and it’s time the food industry stopped settling for the legacy constraints of synthetic waxes and heavy cooling. For decades, we’ve prioritized durability over taste because the infrastructure didn't allow for anything else, but that is a reality we no longer have to accept. At Apeel, we are deploying a plant-based strategy at the molecular level to create advanced storage that travels with the fruit. This technical upgrade allows the entire supply chain to move away from the chemical-heavy past and finally deliver produce how it was meant to be experienced. We are inviting you to join us in advancing this transition, collaborating across the industry to build a food system that actually scales for the future. Plant-based protection is the future.

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Keşfet

@apeelsciences @jamestrogers @RobSchneider @grok @ApeelSciences @Master_Of_V @RyanT22483296 @elonmusk