The Intentional Ayo

My 2025 wrap 🌯 - First year in tech - Built a personal brand from zero. - Grew my X account from 100 followers to 45,000, close to 50k. - Became more confident in myself. - Stepped out more than I ever have in my life. - My direction became clearer than it has ever been. - Made my first 8 figures. - Earned 7 figures consistently every single month. - Moved from 700 naira to $15k+. Use to be a beggar😭🫣 - Launched my marketing agency. - Started paying salaries. - Secured brand partnerships. - Got gifts from brands. - Worked on world class projects in the US across fintech, travel, and entertainment as an email marketing specialist. - Hosted Wednesday virtual events every single week without missing names, Struggles in tech as a freelancer. - Over 100,000 people tuned in across X Spaces and other platforms. - Coached People to land their first jobs, first clients, and first millions. - Spent 3 to 4 million naira helping people, supporting positioning, and giving back. - Personally gave out two laptops With @TheQueenArit, we made it four laptops given to the community. - Started a Telegram community with 1,000+ members and 5,000 applicants - Built an X community from 0 to 3,000+ members Named it “Broke Ones Will Rise Again” - Spoke at my first tech event hosted by Mastercard and Jobberman. - Became more visible across tech and business spaces. - Built a freelance platform, currently on hold - 4,000+ people joined the waiting list. - Started building my startup app. - Added weight and lost it. Took my health seriously. - Multiple failed talking stages. - Went to Lekki for the first time. - Took an Uber for the first time. - Tried new delicacies for the first time I went to chicken Republic for the first time. - Bought more clothes and started dressing better. Now my ex talking stage wants to talk again. Lol 😂 - Received my first Valentine’s gift. - Made more money in one year than my parents ever did. - Celebrated my mum and dad’s birthdays properly. - Went for my first Rave and Concert. - Booked an apartment for the first time. - unlimited data access for one year. - partnered with the federal government and cleva to teach people. Your life can change in one year 2025>>>>>>

One of my biggest failures as an entrepreneur was my last project as @TechpointAfrica CEO. And it taught me a massive lesson in business. In 2020, we decided to create the 10-Year Report of the Nigerian Tech Ecosystem. Two years of work. Partnerships with global companies like Statista and Crunchbase. Serious data. Serious credibility. This wasn’t small. This was legacy work. But we made one fatal mistake. We didn’t budget for marketing. I believed something dangerous: “Build it… and they will come.” They didn’t. After two years of work… We launched. And sold less than 5 copies. Five. Imagine the frustration. The embarrassment. The silence after launch. That moment humbled me. That failure changed how I do business forever. Now? I market everything. Because here’s the truth: If you can't sell it on an Excel sheet, you won't sell it in a fancy app. Great product without distribution is just an expensive hobby. Stop being ashamed to sell. If you need to send emails, send them. If you need to post every day, post. If you need to dance on TikTok… dance. But sell. Because visibility is not vanity, it’s survival.

Earlier this year, when I closed down my business @cakesnmore_ng , someone reached out to me and offered to step in and help me run it smoothly. They were ready to give me millions to scale, but at 80/20 profit split. Meaning I’ll own 20% of the business while they own 80%, with no buyout option until after 15 bloody years Of course I said no, but it just made me wonder if that’s how cutthroat Nigerian businessmen are