Beth Adan

If the #content buyers discover doesn’t fit their decision-making process, it can put them in perpetual consideration mode, says @joderama via @CMIContent. #DemandGen contentmarketinginstitute.com/articles/gener…

@CMWmedia 💛🌮

Let's tacobout this amazing team right here! We love seeing our co-workers and friends in person for some #happyhour away from the computer! 🌮 #CMWMedia #OurMessagesGetHeard #SanDiego #AgencyLife

A statewide ban on single-use plastic bans will go in effect Friday in Washington state, banning stores from giving out single-use plastic carryout bags to customers. st.news/3kY1Lyg

"I'd appreciate if you use my quote, but if you don't, no hard feelings." That's the energy we need more of. Best email I've got today.

Writer’s block? Ask “What if your idea had a theme song?” or “What if your idea was a person?” says @DarrenDeMatas via @CMIContent. contentmarketinginstitute.com/2021/09/banish…

.@Mosseri wants you to know how the @Instagram formula really works. One thing to know –it’s not all about the hashtag via @CMIContent. contentmarketinginstitute.com/2021/09/wistia…

New #social channels are playgrounds for creativity. If they don’t inspire your next #ContentMarketing concept, they might teach you something, says @Hanelly via @CMIContent. #CMWorld contentmarketinginstitute.com/2021/09/conten…

This saves so much time - Too many meetings are all logistics, no work! Brain-netting is a way to take brainstorming online. Have people post #content ideas to a shared chat channel or doc by a deadline, then collaborate later. @DarrenDeMatas @CMIContent. contentmarketinginstitute.com/2021/08/conten…

Before you hire an “influencer,” consider 79% of people in a @Stackla survey said user-generated content highly impacts purchasing decisions. Only 9% said influencer #content does. @CMIContent #WeeklyWrap contentmarketinginstitute.com/2021/08/conten…

@jasminegoodwin lovely beautiful space! 🌺

Give your audience the space to ask questions without judgment (in livestreams, AMAs, Twitter chats, etc.) to build community and connection, says @ZonteeHou via @CMIContent. #CMWorld contentmarketinginstitute.com/2021/08/expert…

Two-thirds (67%) of B2B marketers say they do webinars via @CMIContent. #research contentmarketinginstitute.com/2021/08/webina…

High demand for #writers makes it harder to outsource the best #content creation talent, says @joderama via @CMIContent. #FreelanceWriter contentmarketinginstitute.com/2021/08/outsou…

NEW: Everyone who works in schools and colleges in Washington state will have to be fully vaccinated against Covid-19 by October 18, Gov. Jay Inslee (D) announced.

Be transparent. Get permission. Focus on direct relationships, says @hanelly via @CMIContent. #CMWorld #DataPrivacy contentmarketinginstitute.com/2021/08/expert…

#Content marketers have confused personalized for personal, says @Robert_Rose via @CMIContent. #MarketingMakers contentmarketinginstitute.com/2021/08/person…

Truly resilient #ContentMarketing requires you to reinvent and find inspiration in the most arduous circumstances, says @GBalarin via @CMIContent. contentmarketinginstitute.com/2021/08/conten…

Soon all #Instagram users may be able to add links through stickers on Stories, says @joderama via @CMIContent. #SocialMedia contentmarketinginstitute.com/2021/08/instag…

The brand story is different from the experiences and #content we create. Those are the brand’s stories, says @Robert_Rose via @CMIContent. #Storytelling contentmarketinginstitute.com/2021/08/storyt…

Customized #videos work well in #ABM marketing. You can target the viewer based on vertical, region, or even their company, says @joderama via @CMIContent @Vidyard. contentmarketinginstitute.com/2021/08/videos…