BevNET.com

🚴‍♂️💧 Good Guys Racing names Electrolit its Official Hydration Partner, backing NYC’s next wave of elite cycling talent with science-backed rapid hydration. The partnership supports training, racing and community development. bevnet.com/pr/2026/05/14/…

Burma Brewing expands as a key co-packer in functional RTD, backing kratom, kava, kanna & THC brands with new filling lines, 10K-can MOQs and proprietary emulsion tech promising 2x bioavailability & longer shelf life 🧪🥤📈 bevnet.com/pr/2026/05/14/… #functionalbeverages

AI-driven personalized nutrition is advancing "Food as Medicine 2.0," fueled by microbiome research and data insights. Industry leaders must scale up as startups transform the sector. bevnet.com/pr/2026/05/14/…

T-Pain’s Good Game nootropic energy shots expand into 637 Murphy USA stores, with plans to reach 800+ locations. ⚡️ The 2-oz., zero-sugar shots are designed for checkout placement and focus-driven energy. 🏪 bevnet.com/pr/2026/05/14/…

US Bartenders’ Guild expands its partnership with Virgin Voyages, naming the cruise line presenting sponsor of the inaugural U.S. Cocktail Championship National Finals at Tales of the Cocktail on July 21. 🍸🏆🚢 bevnet.com/pr/2026/05/14/…

Ole Smoky Distillery and Yee-Haw Brewing Co. will open a 40,000-sq.-ft. joint venue at Broadway at the Beach in Myrtle Beach on May 20, their first outside Tennessee, offering moonshine, craft beer, tours and live music. bevnet.com/pr/2026/05/14/…

Saint James Iced Tea debuts Half & Half, blending organic black tea and lemonade, marking its first move beyond tea-only SKUs. ☀️🍋 The launch includes a national “Summer As It Should Be” campaign and 500K+ bottle sampling tour. bevnet.com/pr/2026/05/14/…

Tempted, a ready-to-drink Dirty Shirley co-founded by Sommer Ray, launches May 14 on Gopuff 🍒🥂 The 7% ABV canned cocktail features cherry, pomegranate and lime with lower sugar and light carbonation. Priced at $12.99/4-pack. bevnet.com/pr/2026/05/14/… #RTD

Good Boy Vodka climbs from #31 to #10 in U.S. RTDs, posting 300%+ YoY growth and ranking as the #2 fastest-growing brand, per NIQ 📈 The company is rolling out new Golf, Paradise and Splash variety packs amid national expansion. 🥫⛳ bevnet.com/pr/2026/05/14/…

Review: Sonreír’s RTD cold brews spotlight Mexican-inspired flavors like Vanilla Horchata and Dulce de Leche, while Hover’s Lemon Yuzu sparkling matcha blends coconut water and citrus for a modern energy play ☕️🍵✨ bevnet.com/news/2026/revi…

Tempted, a 7% ABV canned Dirty Shirley co-founded by Sommer Ray, launches on GoPuff. The drink features cherry, pomegranate, lime, less sugar, and light carbonation. Available at select retailers and in 45 states online. bevnet.com/pr/2026/05/14/…

Total bev-alc dollar sales fell 4.7% in the latest two weeks, per NIQ, but spirit-based RTD cocktails continue to outperform, up 17.3% 💥🍹 Cutwater surged 121%, overtaking High Noon on share, while Sun Cruiser and Surfside posted triple-digit gains. bevnet.com/spirits/2026/r…

Good Boy Vodka climbed from #31 to #10 in U.S. RTDs, posting 300%+ YoY growth and ranking as the #2 fastest-growing brand (NIQ). 📈 The company is expanding nationally with new Golf Pack and lemonade innovations, now distributed in 44 states. 🥂🐾 bevnet.com/pr/2026/05/14/…

SpikedAde is hiring a Sales Account Manager in Nashville to grow distribution, visibility and merchandising across bars, restaurants, clubs and retail. 🍸📈 bevnet.com/jobs/62927-sal… #BeverageJobs #SalesJobs #Nashville

SpikedAde is hiring a State Manager to lead sales and distributor execution across NH, ME & VT 🥤 Focus: volume, visibility, chain strategy, and team leadership in beverage alcohol/CPG. bevnet.com/jobs/62926-nhm… #BevAlc #SalesJobs #CPG

Lifeway posted a record Q1 as probiotic demand surges 🥛📈 Net sales jumped 36.7% to $63M — its first $60M+ quarter and 26th straight period of YoY growth. Gross margin expanded to 27.5%, with gains driven by volume, not pricing. bevnet.com/news/2026/life…

Vibes Beverages launches Glow Getter, a hops-based social tonic for relaxation, sociability, and mental clarity without alcohol, using precision dosing and proprietary tech for consistency. bevnet.com/pr/2026/05/14/…

Ghost Tequila expands into key Asia-Pacific markets, including Australia, Korea and the Philippines, as demand for bold, spicy cocktails rises globally. The 100% agave, ghost pepper–infused brand taps new distribution partners across the region. 🌏🌶️🍸 bevnet.com/pr/2026/05/14/…

KO Distilling’s Bare Knuckle Cask Strength Rye earned Best in Show and the highest overall score at Virginia’s 2026 First Landing Cup 🏆🥃 The distillery also took home four Gold Medals—more than any other VA producer. bevnet.com/pr/2026/05/14/…

Seagram’s 7 Crown Blended Whiskey launches seasonal Apple Pie flavor nationwide in June 🍎🥃 The 70-proof release blends baked apple, warm spice and vanilla notes, rolling out for a limited time at $11.99. bevnet.com/pr/2026/05/14/…