Beverage Digest

Sport drink maker Electrolit USA has launched a Cherry Ice flavor nationally. The brand is distributed nationally by Keurig Dr Pepper Inc. and in metro New York by Big Geyser Inc. Read more launches: beverage-digest.com/articles/1390-… #cherry #new #news #flavor #launches #electrolit

BRAND NEWS: The Coca-Cola Company is rolling out new packaging for its Fairlife brand. Core Power packaging is out now and Fairlife Ultra-Filtered Milk packaging hist stores in early summer, the company said. #new #news #breaking #fairlife #corepower #protein #dairy #milk

PepsiCo has launched limited edition flavors of Bubly in a marketing partnership with Nintendo's The Super Mario Galaxy Movie. The drinks are available in exclusive cans that change color when cold. #supermario #mario #nintento #bubly #pepsico #partnership #new #news #launches

Coke today launched a new “And a Coke” national marketing campaign featuring 13 of its quick service restaurant customers. The Coca-Cola Company’s U.S. food service business spans more than half-a-million outlets across at least 1,700 customers, the company told BD. #new #news

Unsweetened and flavored water maker Hint Inc. has refreshed its visual identity, saying a statement that the brand is "reclaiming its role as the leader in simple, flavorful hydration with a craveworthy new identity" #hint #water #visid #new #news #launches #beveragedigest

Talking Rain has introduced a Perfectly Caffeinated Sparkling Ice Caffeine Soda Shoppe line of flavors in Cherry Cola, Root Beer, and Orange Cream. The drink, in 16-oz cans, contain 70mg of caffeine, no sugar, and natural colors and flavors, the company said. #sparklingice

Energy drink UPDATE has relaunched with backing from celebrity influencer/businesswoman Kim Kardashian. The product uses a caffeine alternative called paraxanthine that is said to provide energy and focus without jitters. The rebrand was launched nationwide this month at Walmart.

Alani Nu has introduced a Lime Slush flavor to its Slush flavor collection that already includes Cherry Slush, Pink Slush, and Blue Slush. From the 3/5 issue of the Beverage Digest Newsletter. beverage-digest.com/articles/1390-… #alaninu #energy #flavor #slush #new #news #launches

Juice-infused sparkling water company Spindrift Beverage Co, Inc. has launched Spindrift Tea, the brand's first non-carbonated drink. The drink is made with brewed black or green teas and contains squeezed fruit with no artificial sweeteners. #new #spindrift #tea #launch #news

Starbucks Coffee & Protein will launch in Classic Caffe and Caffe Mocha favors. Frappuccino Lite gets a new Chocolate Hazelnut Gelato flavor and comes in at 100 calories per 9.5-oz bottle. Starbucks Doubleshot Energy Zero Sugar adds a no-sugar option to the canned energy coffee.

Keurig Dr Pepper Inc.-controlled GHOST used Instagram to tease a coming Yoo-Hoo flavored canned protein shake. The Yoo-Hoo brand is also owned by KDP. The drink will contain 25g of protein and 110 calories, according to an image provided on the post. #protein #proteinshake

Keurig Dr Pepper reiterated its innovation lineup for 2026. Highlights include: Dr Pepper Creamy Coconut; a Snapple Two Hundred Fifty-TEA Party; 7UP Shirley Temple flavor; A&W Root Beer Float; a Bai Baru Blood Orange flavor; a 7UP Endless Summer Mandarin Orange flavor and more!

Mr. Pibb continues to ramp up competition with Dr Pepper. The biggest fight will happen in parts of the country where Coke’s bottlers don’t distribute Dr Pepper. Mr. Pibb is partnering with legendary basketball Hall of Famer Scottie Pippen on a new campaign. #mrpibb #pibb #soda

Have you heard the latest episode of the Breeze? Duane Stanford and John Sicher bring in RBC Capital Markets analyst Nik Modi to unpack why big beverage companies struggle to create disruptive innovation in-house. #podcast #socialmedia #innovation #beverage #disruption

Monster Energy has promoted Chief Growth Officer Rob Gehring to CEO for the Americas, overseeing the company's North America, Latin America, and Caribbean markets. #new #news #monster #csuite #newsletter #beveragedigest

Have you heard the latest episode of the Breeze podcast? Listen for free here: beverage-digest.com/the_breeze Episode 31: Can Big CPG Companies Close the Innovation Gap? The Case for Cultural Momentum Over Brand Equity #podcast #analyst #brand #equity #culture #beverage #beveragedigest

Just Ice Tea, co-founded by two of the founders of Honest Tea including Seth Goldman, has raised $9 million in Series B financing. The money will help support the brand's expansion this year from 12,000 stores to 17,000 stores. #deals #tea #financing #expansion #distribution #new

A new brand called Liquid Youth has launched a collagen drink at Target and Walmart in flavors Passion Bliss, Italian Blood Orange, and Summer Peach. The drink contains no artificial sweeteners, colors, or preservatives. #collagen #new #news #launches #peptides #beveragedigest

Podcaster Alex Cooper’s Unwell Energy has introduced a Peach Sorbet flavor to launch exclusively at Target. From the 2/17 issue of the Beverage Digest Newsletter. Read the full article here: beverage-digest.com/articles/1382-… #new #launches #flavor #energy #podcast #beveragedigest

Sparkling water maker Waterloo has launched new flavors Banana Berry Bliss and Melon Medley, while bringing back a Lemon Italian Ice flavor. From the 2/17 issue of the Beverage Digest Newsletter. #new #flavor #flavors #launches #beveragedigest