Beverage Industry

Some innovation is situational, driven by curiosity, marketing or format novelty. (Photo by Jian Fan/iStock/Getty Images Plus via Getty Images) #MarketInsights #BeverageTrends #BeverageIndustry READ MORE: brnw.ch/21x2Qum

#ICYMI: Rather than reinventing the cans, the updated design amplifies the familiar elements consumers already love. Image courtesy of Olipop #BeverageNews #OLIPOP #GutHealth brnw.ch/21x2QcL

The neck-label features the official wing-and-wheel insignia of IMS, integrating one of motorsport’s most recognizable emblems into the bottle’s design. 🦋 Image courtesy of Blue Run Spirits #Bourbon #LimitedEdition #Collaboration #BeverageNews brnw.ch/21x2PIl

This matters because the way public health information is communicated shapes behavior in unintended ways. (Photo by Tatiana Dyuvbanova/iStock/Getty Images Plus via Getty Images) #BeverageIndustry #BottledWater #PlasticBottles brnw.ch/21x2Opa

Made with naturally occurring caffeine from black tea and added l-theanine, to help support attention and focus. Image courtesy of Pure Leaf #Tea #RTDTea #FunctionalBeverages brnw.ch/21x2NPv

Available now, Budweiser’s new limited-edition Patriotic Cans are the latest collectible packaging in Budweiser’s milestone 150th anniversary year. Image courtesy of @AnheuserBusch #DomesticBeer #BeveragePackaging #Budweiser brnw.ch/21x2MGV

The new flavor joins Sparkling Strawberry and Sparkling White Grape in premium commemorative packaging. 🎆 Image courtesy of Welch's #BeverageNews #PatrioticPackaging #SparklingBeverages brnw.ch/21x2MxF

“Everyone loves a classic Shirley Temple — it’s nostalgic, it’s familiar,” Ray said in a statement. 🍒 (Image courtesy of Tempted) #DirtyShirley #BeverageNews #CannedCocktails brnw.ch/21x2Lx7

The refreshed visual system brings greater consistency across the water, tea, and non-alcohol sections where Hoplark competes. (Image courtesy of Hoplark) #NonAlcohol #PackagingDesign #SparklingBeverages brnw.ch/21x2Lll

The agreement comes at a time of momentum and growth for both brands. (Image courtesy of The Wonderful Co.) #BeverageNews #Wine #BeverageDistribution brnw.ch/21x2KcT

Yet, for those wanting to enjoy the flavors of an RTD cocktail, but without the alcohol, manufacturers have been active in that arena as well. (Image courtesy of Harvest Hill Beverage Co.) #CannedCocktails #RTDCocktails #ConsumerInsights brnw.ch/21x2K5t

In many functional categories, masking is largely about suppression. (Photo by Elisaveta Ivanova/E+ via Getty Images) #BeverageIndustry #IngredientSpotlight #FunctionalBeverages brnw.ch/21x2HO9

Liquid I.V. Hydration Multiplier Sugar-Free Ring Pop Cherry is available to purchase at the company’s website, TikTok Shop, and at major retailers nationwide. 💍🍒 (Image courtesy of Liquid I.V.) #SugarFree #Hydration #Cherry brnw.ch/21x2HlZ

The partnership brings together flavor, function and clean beauty, bridging the gap between what consumers sip and what they swipe, the company says. Image courtesy of Olipop and Space Camp Wellness #BeverageNews #OLIPOP #Collaboration #LipBalm brnw.ch/21x2FFD

“Not all fibers play nicely in a beverage system,” he says. (Image courtesy of SUJA Organic) #Fiber #DigestiveHealth #BeverageIndustry #BeverageIngredients brnw.ch/21x2Fhf

Available for a limited time on Olipop ’s 6g Fiber Line, the flavors are available in 12-ounce classic single cans as well as variety packs, it adds. ☁️ (Image courtesy of OLIPOP) #Fiber #ModernSoda #GutHealth #BeverageNews brnw.ch/21x2EUT

Accident Tracking centralizes accident data in a single, standardized workflow, tying each incident directly to drivers, vehicles and compliance records. Image courtesy of BNP Media #Operations #Distribution #BeverageIndustry #BeverageDistribution brnw.ch/21x2DDC

A portion of the proceeds from Flow – CAE will be donated to Carbon180, a nonprofit advancing carbon removal policy in the United States, it notes. Image courtesy of Almanac Beer Co #CraftBeer #Sustainability #NewBeverages brnw.ch/21x2CIP

Caputo anticipates more diversification in consumer adoption over the next couple of years as matcha grows in popularity. 🍵 (Image courtesy of Jade Leaf Matcha) #Matcha #Tea #FunctionalBeverages #BeverageIndustry #Repost brnw.ch/21x2Bsu

ADM recently hosted a small group of media professionals at its flagship flavor facility in Erlanger, Ky., for a tour, taste testing and glimpse into the culinary world. (Image courtesy of ADM) #BeverageIndustry #BeverageFormulation #CleanLabel brnw.ch/21x2ASJ