From the #TheBoyIsMine Tour to the 2026 NBA All Star Game - during one of the most controversial renditions of my career, @Pharrell and @LouisVuitton and @ThomBrowne understood the assignment - I needed to feel confident and like a beacon of light!!! Pharrell, it’s time for me to open up that school you were telling me about, and to extend the anointed oil for vocals. Thank you and God bless you my Iconic friend.
Bozoma Saint John talks about her role in helping Beyoncé get her first Pepsi ad after first noticing her in Carmen: The Hip Hopera.
She also talks about the behind the scenes battle to land Beyoncé the 2013 Super Bowl halftime show — where she became the first Black woman to headline the performance since Janet Jackson’s 2004 show
🎥: @Billboard
🔗: youtu.be/gDmHov3H_i8?si…