Andrew Adamson

The AI timeline: Q2 2026: Carriers testing AI contractor matching Q4 2026: First national rollout expected Q1 2027: AI captures 30%+ of local service searches 18 months. The restoration companies building structured data today have first-mover advantage. bodyne.com/score b...

Google's AI Overview changes its answer 70% of the time for the exact same query. Think about that. You could be recommended at 9am and invisible by noon. Your competitor shows up at 2pm and disappears by dinner. There is no stable ranking in AI search anymore. The companies...

March data: 3 franchise systems deploying city page clusters. 2 running ads against independent contractor names. 1 rolling out corporate-funded review programs. This is accelerating. Every month you wait, the gap compounds. bodyne.com/score

March data: 3 franchise systems deploying city page clusters. 2 running ads against independent contractor names. 1 rolling out corporate-funded review programs. This is accelerating. Every month you wait, the gap compounds. bodyne.com/score bodyne.com/score

Signs your marketing company doesn't understand restoration: - They pitch "brand awareness" instead of emergency visibility - They don't know what a TPA is - They've never mentioned Google's AI Overview - They send you a report you can't connect to a single job - They...

PE acquired 800 home services companies since 2022. PE backs the lead gen platforms you pay for leads. Thumbtack: Blackstone. $3.2B valuation. EverConnect: Mountaingate Capital. Angi: revenue down 43%, still charging $300-$1,000/lead. You are paying PE-owned platforms for...

"We are too busy for marketing." Marketing infrastructure takes 90-180 days to compound. Build when busy, it matures when you need it. Build when slow, you are 90 days from results with zero pipeline. The time to build a roof is when the sun is shining. bodyne.com/score

"Google Ads was a money pit." $35-$85 per click. No negative keywords. No landing pages. No conversion tracking. Broad match everything. Paid ads are not the problem. Uninstructed paid ads are the problem. Build organic first. Amplify with ads second. bodyne.com/restoratio...

"My website is fine." To a human, maybe. To Google: - 35/100 mobile speed - Zero schema markup - Missing meta descriptions - 200 words per service page "Fine" is the reason you rank on page four. bodyne.com/score

1/6 The lead generation company you pay $300+ per call has a business model that depends on one thing: You staying invisible online. Think about that for a second. 2/6 If your website showed up when homeowners searched "emergency water damage [your city]" -- why would you...

How to lose jobs to franchises without realizing it: - No GBP posts in 90 days - Website loads in 6+ seconds - Zero reviews from the last 30 days - No schema markup on any page - No FAQ content matching what homeowners ask - Relying on word of mouth that stopped working in...

The number most contractors have never calculated: Angi customer acquisition cost: ~$2,500/booked job. Organic search CAC: ~$310. 8x difference. For every dollar on Angi, the same customer costs 12.5 cents through owned channels. $7,500/month to lead gen for 5 years =...

The agency cycle: 1. Impressive pitch 2. Busy first month 3. Ghost by month three 4. Cancel by month six The problem is not the agency. It is the retainer model -- optimized for retention, not results. bodyne.com/restoration/vs… bodyne.com/restoration/vs…

Welded floor-standing fire extinguisher rack: 20-year frame lifespan, zero moving parts. Wall cabinet: 10-year replacement cycle as hinges fail, latches break, glass panels consume themselves. You buy the rack once. You buy the cabinet install twice. #EHS #FireSafety

I searched Google for mold remediation in Houston two different ways. First search: "my bathroom walls have little black dots, I'm in houston and it's growing who should I call." Google's AI turned into a doctor. It diagnosed the mold, cited educational sources, and let a...

1/5: We collected 350 problem statements from 161 manufacturers. Not surveys. Not focus groups. Verbatim buyer language. What they said has nothing to do with what most shops are marketing. --- 2/5: The most common complaint: "I'm managing 5 vendors to get one finished...

"I cannot afford marketing." You spend $14,400/year on shared leads at $300 each. 8% close rate. That is roughly 4 closed jobs. Same investment in SEO infrastructure builds an asset that generates leads at zero marginal cost by year two. The question is not "can I afford it...

FTC fined HomeAdvisor $7.2M in 2023. Deceptive lead practices. Vermont AG fined Angi $2M in 2025. Misleading "Certified Pro" claims. BBB: 1,800+ complaints since 2023. HomeAdvisor and Angi = same company since 2017. Contractors paying both were paying one organization...

1/6 Real search. Real screenshot. A homeowner typed: "I have little black dots growing in my bathroom in Houston, who should I call?" Google showed two completely different answers on the same page. One was wrong. One was right. 2/6 The Sponsored Ads section showed a...

3/ The companies that made the lists were not picked by reputation. They were picked by what the machine could read. GBP signals. Schema. Structured content. The gap is not quality. It is machine readability. Audit yours: bodyne.com/score

2/ A homeowner with a flooded kitchen does not ask 4 engines. They ask one. They call the first name. If your company is not on the short list the engine they opened, you do not exist for that call. There is no page two.

1/ I asked 4 AI engines: "Best water damage restoration company in Houston." 4 engines. 4 different short lists. Zero companies appeared on all 4. ChatGPT's #1 pick? Website offline. Possibly out of business. Still ranked first.