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Tushar Motwani
9K posts

Tushar Motwani
@Bombay_71
Writing about agency business, creative leverage, and Shiva–Shakti. Built a 50K community. Co-founder, Fruture - creative solutions agency.
Mumbai Katılım Eylül 2008
3.1K Takip Edilen1.3K Takipçiler

I’m launching Stanley (AI Head of Content) on June 1, 2026.
Over the next 6-12 months, I'll grow it from $0 → $10M ARR.
In public.
(While running my $30M ARR business full time)
I will also be using only AI employees to do it, so you can copy the playbook.
I'll update this thread as I go. Bookmark it and follow along to hold me accountable 🤝
Comment "alpha" to get early access.
My social media stats as of today:

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@icelandcricket Your social media handler is dope. I hope this actually happens.
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There is clearly an error here. From match 61 onwards, IPL 2026 overlaps with our Íslensk Premier League (ÍPL) 2026. This could give a huge headache for 1 billion+ fans of cricket, and possibly spell commercial disaster for the BCCI.
Mufaddal Vohra@mufaddal_vohra
🚨 IPL 2026 COMPLETE SCHEDULE. 🚨
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@sawyerhood gonna try this in morning. If this is true - Goodbye Arc.
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@KiranKS this is not luck - it’s design and flow. Manifested flow.
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@lydiadepillis @MattMickiewicz reminds me of Lehman Brothers’ graph from 2008
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@scaling_shields true but it’s difficult to get into such businesses which is so well guarded and networked by incumbents.
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seen this firsthand
my mates uncle supplies paper napkins to 800 restaurants across the costa del sol
€11M last year
from napkins, a warehouse, a van and a phone
met him at a bbq in marbella last summer
looked like a retired PE teacher
polo shirt
sandals
drives a 2019 volkswagen
i asked my mate what his uncle does
"logistics"
"what kind"
"he delivers napkins and paper towels to restaurants"
i laughed
"hes worth about €8 million"
i stopped laughing
later that night his uncle started talking
"we buy napkins from one factory in valencia. €0.003 per napkin. we sell them to restaurants for €0.01. thats a 230% markup on something people blow their nose with and throw in the bin"
"but the real money isnt the margin. its the reorder"
every restaurant orders napkins
every week
without thinking about it
"we have 800 restaurants. average order is €180/week. 52 weeks a year. do the maths"
800 × €180 × 52 = €7.4M
plus paper towels toilet rolls takeaway containers and cleaning supplies
€11M total
i asked if restaurants ever switch suppliers
"why would they? its napkins. nobody has a meeting about napkins. nobody puts napkins out to tender. the chef calls me on monday like hes done for 9 years and says 'same again' and i deliver on wednesday"
zero churn on a product people throw away without thinking
thats the moat
"what about competition?"
"who wants to compete in napkins? every kid on the internet wants to build an app or start an agency. nobody wakes up and says i want to be the napkin guy. thats why ive had no real competitor in 22 years"
i asked why he doesnt scale to other regions
"why? i work 4 days a week. i drive my daughter to school every morning. i take august off. i made €11M last year selling things people wipe their mouth with and throw on the floor. what would scaling get me? stress?"
he took a sip of wine and said the thing i think about constantly
"the best business in the world is selling something nobody thinks about to customers who never switch. the moment your business is interesting enough to talk about at dinner someone will try to copy it. i sell napkins. nobody copies me. nobody wants to"
there are families all over europe running businesses like this
invisible
boring
printing
while everyone fights over the same saturated markets trying to look impressive online
attention attracts competition
obscurity attracts profit
Sam Parr@thesamparr
My buddy runs a company helping manufactures implement ai. He showed me the leads he’s getting. It’s nuts. Family businesses I’ve never heard of making $100m a year. They know the need ai but no idea what to do. Crazy how much momey is out there
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@prakdadlani Each time a client visits your office, order good tasty local speciality food for them - not for buttering but to genuinely share your local culture.
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@Alpha_Prime__ just realized - i need a better pillow. thanks.
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HOW MUCH SLEEP YOU NEED (BY AGE):
1. Newborn (0–3 months) – 14–17 hours/day
2. Infant (4–12 months) – 12–16 hours/day
3. Toddler (1–2 years) – 11–14 hours/day
4. Preschool (3–5 years) – 10–13 hours/day
5. School age (6–12) – 9–12 hours/day
6. Teen (13–17) – 8–10 hours/day
7. Adult (18–64) – 7–9 hours/day
8. Older adult (65+) – 7–8 hours/day
9. Deep sleep – 1.5–2 hours/night
10. REM sleep – 20–25% of total sleep
Sleep is not laziness. It’s recovery, growth, and power.
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@dhh This is awesome @karanhamav let’s discuss this next week. You can auto update all website project todos before Monday syncs.
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Basecamp is now fully agent accessible with a brand-new and comprehensive CLI, wrapped by a great skill, and backed by a revamped and much expanded API. It's a fantastic way to give your agents access to everything in Basecamp and integrate it anywhere. basecamp.com/agents
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@Rainmaker1973 These are the moments life is all about. You wish for something and boom, the universe makes everything work for it to happen.
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@KevinSzabo14 in that sense - influencers and content creators are bigger scammers.
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This was definitely a design that grew on me. It turned from my least favorite to my most favorite Nothing phone design.
Nothing@nothing
Phone (4a) Pro. Nothing is designed for a generation bored with conformity.
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@elonmusk After Epstein files, LinkedIn has started to become an ice cream that’s melting each month.
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@Bombay_71 i know its so crazy how many views it got that its funny 😂😂🤣
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this hit 4m views and #1 on trending
everyone will think it's bc the video was good
it wasn't just the video
it took:
- an incredible product
- 30 creators
- 3 reshoots
- our teams working 24/7
that's the part nobody sees
reply "launch" and i'll send u every trick we used
Anvisha@anvisha
We raised $7.5M to kill AI slop. Introducing Moda: the world's first design agent with taste. RT+ comment “Moda” and we’ll design your brand for FREE.
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@drsunita02 on an avg a video has 7 secs of watch time. This could lower as AI slop will exceed human created content.
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Was in the metro train this evening, and it was jam packed as usual.
Loads of people on their mobiles, watching reels....
What caught my interest was that people were watching for 10 sec and then going to the next reel....they didn't even have patience to watch the full 20-30 second reel.....
Has our attention span reduced so drastically that we are unable to engage our brains for even half a minute??
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