BONEFROG COFFEE 🔱

The BoneFrog story didn’t start with coffee. It started with service, sacrifice, and a promise to never forget those who gave everything. In Part Two of our origin story, Founder Tim Cruickshank shares what BoneFrog truly stands for, why giving back is woven into everything we do, and how honoring the SEAL community and their families will always be at the heart of this brand. This isn’t marketing. It’s a mission. Watch, listen, and understand why BoneFrog is built differently.

BoneFrog Family, This Memorial Day weekend, I pause amid the quiet early hours before the grills fire up and the laughter begins, to speak from the heart to each of you, our loyal customers, friends, and fellow Americans who keep our mission alive with every cup you brew. I am Tim Cruickshank, a retired Navy SEAL and the founder of BoneFrog Coffee. This company was born from a deep conviction: to carry forward the stories of our teammates, to honor their unbreakable legacies, and to make certain their sacrifices echo through generations. Every roast, every bag, is a vessel for that sacred duty. For those of us who have stood shoulder to shoulder in the darkness, Memorial Day transcends the familiar rhythm of summer barbecues, backyard parties, and fleeting celebrations. It is a hallowed ground of remembrance, a day set apart to honor the brothers and sisters we served with who never came home. While the world around us may chase joy and ease, we who know the true cost choose instead a solemn reflection: these fallen warriors traded tomorrows for the freedoms we cherish today. There is no deeper covenant than offering one’s life for a cause greater than self, for the fragile flame of liberty, for the men and women beside you in the fight, and for an American way of life worth every drop of blood spilled. “All gave some,” the old adage reminds us, “but some gave all.” In their final acts of courage, they etched an eternal standard of selflessness that humbles and inspires us still. At the core of BoneFrog beats a symbol forged in the fires of our community: the BoneFrog. This is no mere logo or branding, it is a sacred emblem within the SEAL teams, quietly revered as a living tribute to those teammates who laid down their lives in combat. It stands as an unrelenting reminder of their profound sacrifice, one made so that freedom and the American way of life might endure for all of us. Through every sip of our coffee and every connection in our growing brotherhood, we keep their spirits close. We tell their unvarnished stories, support the families left behind, and channel their service into something tangible that gives back to those who continue the watch. This weekend calls us to something more profound than memory alone. It invites us to examine our own lives against the measure of their sacrifice: to live with clearer purpose, to guard the liberties they secured, and to pass their legacies forward not as distant history, but as a living charge. As one who has lost brothers in the surf and sand, I carry the truth that our debt to them can never be repaid only honored through gratitude that shapes how we treat one another, how we serve our communities, and how we defend what matters most. To every one of you who chooses BoneFrog, thank you. Your support breathes life into these stories and stands as a quiet act of remembrance. Whether you’re savoring a bold cup at dawn or sharing it around the table with those you love, may it stir in you the same sense of brotherhood, duty, and profound thanks that binds us all. May we never forget their names or their faces. May their sacrifices light our path. And may God forever bless our fallen heroes, the families who bear their absence, and this great nation we were privileged to defend. May we live our lives worthy of their sacrifice! With solemn respect and enduring gratitude, Tim Cruickshank Founder & Owner, BoneFrog Coffee

As we head into Memorial Day Weekend, we ask you to pause. For many, this weekend has become the unofficial start of summer. For those who have served, those still serving, and the families who carry the weight of loss, Memorial Day is something very different. It is not a celebration. It is a weekend of remembrance. A weekend of observation. A weekend to honor the men and women who gave the ultimate sacrifice in service to this country. This is deeply personal to Tim. It is deeply personal to the BoneFrog Coffee mission. Every bag we roast, every cup we pour, and every story we carry forward is rooted in one promise: we do not forget. They say you die twice. Once when you take your last breath, and again when your name is spoken for the last time. So this weekend, clear the noise. Take a moment. Say their names. Share their stories with your family and friends. Keep their memory alive. Freedom was not gifted to us. It was paid for. Make every day worthy of their sacrifice. Remember them. Honor them. Say their names. 🇺🇸🐸 #BoneFrogCoffee #MemorialDay #SayTheirNames #HonorTheFallen

Recon is in. Dad’s and Grad’s season is officially on the horizon. 🐸🇺🇸 Whether you’re celebrating the dad who fueled every early morning, the grad stepping into their next mission, or the mentor who helped them get there, a BoneFrog Coffee Gift Box is a gift built with purpose. Each box is packed with premium coffee and top-quality BoneFrog gear, with options like mugs, shirts, watch caps, challenge coins, and custom notes depending on the box you choose. Plus, every order supports a Veteran-owned company and helps honor the families of our fallen U.S. Navy SEAL brothers. Prepare early for shipping. Give them something they’ll actually use. Fuel the next mission. Shop BoneFrog Gift Boxes today: bonefrogcoffee.com/collections/gi… #BoneFrogCoffee #DadsAndGrads #GiftBoxes #CoffeeWithPurpose

@Gaijin_Markus You know what else hot water is good for? Coffee. In a dirty beaver. @BonefrogCoffee @bucees

@PatriotPureblo1 Appreciate you, my friend. God bless you as well. 🔱🇺🇸☕️

BEST. COFFEE. EVER. Right, @BonefrogCoffee? God bless, Tim and everyone at Bonefrog! bonefrogcoffee.com/pages/sisterho…

@bags93255 Now that sounds like a great day, Tim! Cheers☕️🔱🇺🇸

My second cup of @BonefrogCoffee and ready to hit the trails with Libby! Have a great day, from both of us!

Still need a Mother’s Day gift? We’ve got your 6. 🐸🦅 If you waited until the last minute, don’t worry, Mom doesn’t need to know the mission brief got delayed. A BoneFrog Coffee Gift Card is the perfect thoughtful gift for the mom who deserves great coffee, quality gear, and a little something chosen just for her. Just visit our website, buy the gift card, print it out, and hand it to Mom this Sunday. Simple, fast, and still meaningful. 🎁☕️ She’s always taken care of you. This Mother’s Day, BoneFrog has your 6. Shop gift cards today. bonefrogcoffee.com/products/bonef… #BoneFrogCoffee #MothersDay #GiftCards #CoffeeWithPurpose

Mother’s Day mission clock is ticking. 🐸🇺🇸 Today is the last day to order for Mother’s Day shipping, so if Mom’s gift is still “in progress,” it’s time to move out. We’ve got options ready to deploy: ☕️ Fresh-roasted BoneFrog Coffee 🐸 The Sisterhood roast honoring Navy SEAL/SWCC wives, mothers, and families 🥤 RTIC® mugs built for coffee on the move 👕 BoneFrog shirts and gear 🎁 Gift cards so Mom can choose her own Mission Fuel Whether she’s the one holding the home together, leading the family charge, or just deserves a quiet cup without anyone asking where their socks are, we’ve got you covered. Order today and give Mom something meaningful, with a mission and a whole lot of coffee behind it. bonefrogcoffee.com #BoneFrogCoffee #MothersDay #TheSisterhood #CoffeeWithPurpose

This Mother’s Day, give Mom what she really deserves: a quiet moment, a fresh cup of coffee, and a break from being the heartbeat of the home. The Sisterhood was created to honor the extraordinary women behind the warriors; the Navy SEAL/SWCC wives, mothers, and families whose strength, sacrifice, and love often happen quietly behind the scenes. This meaningful roast features notes of sweet citrus and cocoa nibs, with a clean, smooth finish, crafted for the women who give so much and rarely ask for anything in return. Even better, 10% of every bag sold supports the @SEALFamilyFDN, helping care for the families who serve alongside our nation’s bravest. Not sure which roast she’ll love most? A BoneFrog Coffee Gift Card makes it easy for Mom to choose her perfect cup. This Mother’s Day, raise your mug to Mom, to service, and to The Sisterhood. Shop The Sisterhood or send a gift card today. bonefrogcoffee.com #BoneFrogCoffee #TheSisterhood #MothersDay #CoffeeWithPurpose

@ClandestineMaga Happy to follow you back, my friend! 🔱🇺🇸☕️

@BonefrogCoffee would love a follow back my Navy hubby and I both love coffee and my husband loves the seals

Meet the new limited-edition Trailblazer Mug, now in a bold green-and-orange color scheme, built for early mornings, long drives, camp chairs, tailgates, and wherever the day takes you. This 20 oz RTIC® travel mug is made to move: double-wall vacuum insulation, a splash-proof screw-on lid, a secure handle, a no-sweat exterior, and the kind of rugged build that keeps your coffee hot for up to 6 hours or your iced brew cold for up to 24 hours. Translation: your cheap mug just got benched. Every sip also carries the BoneFrog mission forward, honoring the fallen, supporting SEAL families, veterans, and the military community. Limited edition. Built to last. Ready to roll. Get yours while supplies last! Shop the new Trailblazer Mug today: bonefrogcoffee.com/products/bonef… #BoneFrogCoffee #TrailblazerMug #RTIC #CoffeeGear

@Dianasugar7 @hmcrem One of the best compliments we could ever get! Appreciate you. ☕️🔱🇺🇸

@hmcrem @BonefrogCoffee After a whileI drank tea with no milk or sugar, and I did prefer that to mucking it up! I haven’t done that with coffee much but I’ve tried my husband’s black coffee. Right off the bat I can tell it’s got to be high quality coffee to enjoy black like the Bonefrog!

Did you know? Teddy Roosevelt was a big coffee drinker. •Volume: Reports often mention roughly a gallon (roughly 16 cups) or more per day. Some anecdotal evidence suggested up to 40 cups in one day. •The "Bathtub" Cup: His son, Theodore Jr., recalled his father's cup was large enough to be called a "bathtub". •Preparation: Roosevelt preferred it very sweet, frequently using five to seven lumps of sugar. •Childhood Remedy: As a sickly child with severe asthma, his doctor prescribed strong black coffee and cigars, a common, albeit harsh, treatment in the mid-19th century. •"Goat" Quote: Roosevelt once stated, "Without my morning coffee, I'm just like a dried-up piece of goat".

@JerisMike @MurphysLaw57 Love to hear that Mike!! ☕️🔱🇺🇸

@MurphysLaw57 @BonefrogCoffee GM! Im stuck on my SMC, but if you say its good Ill try it!

GM. It's one of those days. Goat Locker from @BonefrogCoffee is saving lives this morning. That is all.

@MurphysLaw57 @JerisMike Thank you so much for your support! ☕️🇺🇸

@JerisMike @BonefrogCoffee It is excellent. I'm currently waiting on my order of 38.

@DashielsMOM @MurphysLaw57 Well, it’s a pleasure to meet you!! ☕️🔱🇺🇸

@MurphysLaw57 @BonefrogCoffee I have never heard of them

@MurphysLaw57 We’re glad we could be there for you. This looks a little sketchy! 😂

☕️🐸 UPGRADE YOUR MUG. UPGRADE YOUR RITUAL. 🐸☕️ Your daily coffee deserves more than just another mug. BoneFrog’s handmade pottery mugs are built with intention, each one crafted right here in the USA, with its own character, feel, and story. No two are exactly alike… and that’s the point. 🇺🇸 100% Made in the USA 🔥Built for strong coffee and slow sips ⚒️Crafted with purpose, not mass-produced Whether you go with the clean, balanced MOD Mug or the bold, grounded Potbelly Mug, you’re not just drinking coffee; you’re elevating the entire experience. This isn’t just a mug. It’s part of the ritual. 👉Find the one that fits your mission: bonefrogcoffee.com #BoneFrogCoffee #MadeInUSA #CoffeeRitual #VeteranOwned #DrinkBetterCoffee

BoneFrog Family, This Easter, we celebrate one of the most profound truths of our Christian faith: Jesus Christ willingly laid down His life for our sins on the cross and rose triumphantly from the grave, conquering death and sitting at the right hand of God the Father. His ultimate sacrifice and resurrection bring us forgiveness, redemption, and the promise of eternal life. As we gather with loved ones, enjoy time in reflection, or simply pause amid the busyness of life, may we never forget the tremendous price He paid and live each day in a manner worthy of that gift, walking in His name with courage, humility, and purpose. As a 25-year Navy SEAL veteran, I’ve seen firsthand the cost of sacrifice. I’ve stood shoulder-to-shoulder with brothers who answered the call to protect freedom, often in the harshest conditions overseas. Today, as our troops continue to deploy and stand watch in distant lands, facing uncertainty so that we can enjoy the blessings of home, I’m reminded that true sacrifice echoes the example set by our Savior. Greater love has no one than this: to lay down one’s life for one’s friends. Our warriors embody that spirit daily, and we owe them our deepest gratitude, unwavering support, and constant prayers for their safety, strength, and safe return. At BoneFrog Coffee, every bag we brew is rooted in honoring the fallen, remembering their stories, and supporting those who still serve and their families. This Easter, as you enjoy your morning cup, I hope it serves as a small reminder of resilience, brotherhood, and the hope that rises even after the darkest hours—just like the empty tomb on that first Easter morning. From our BoneFrog TEAM to you and your families, may your Easter be filled with peace, joy, and renewed faith. He is risen indeed! Stay strong, stay faithful, and keep grinding. Respectfully, Tim Cruickshank LCDR, USN, SEAL (Ret.) Owner & Founder, BoneFrog Coffee

@hmcrem Let’s Gooo!! ☕️🔱🇺🇸

@BonefrogCoffee Duuuuuuuuuuudddeeeeeee. I want them all!!!!!!!!! Next order. 👊🏼👊🏼👊🏼👊🏼

🎖️🐸 REP THE FROG — NEW BONEFROG PATCHES ARE LIVE 🐸🎖️ Not everything you carry needs to say a lot… But it should stand for something. Our new BoneFrog patches are built for the ones who live the mission; whether it’s on your hat, range bag, pack, or wherever you show up ready. Clean. Durable. Straight to the point. Just like the brand behind it. These aren’t just patches; they’re a way to represent the grind, the grit, and the purpose behind every cup. 🎖️ Built to go wherever you do 🐸 Designed with the BoneFrog identity front and center ⚔️ Limited run — don’t sleep on these Lock yours in and carry the mark. 👉 Shop patches now: bonefrogcoffee.com/products/bonef… #BoneFrogCoffee #VeteranOwned #GearUp #CoffeeWithPurpose