Born Free Foundation

🌍🦏 This World Endangered Species Day, it’s time to challenge the narrative. Do zoos really protect endangered species or just claim to? Protecting endangered species means safeguarding them in the wild, not in captivity. ▶️ Watch now to find out more.

Born Free is deeply disappointed by South Africa’s new Biodiversity Management Plan for Black & White Rhinoceroses, which signals plans to pursue trade in rhino horn. Policies that risk fuelling demand for ivory are a dangerous step backwards. Read more: bit.ly/3REg51K

On Saturday 9 May, we joined @LeagueACS and 500+ campaigners outside Parliament calling for an end trail to hunting. With powerful speeches from @ChrisGPackham, @MeganMcCubbin and @PeterEgan6, the message was clear: it’s time for change. Learn more 👉 bit.ly/439Cjes

🥈 We’re delighted to share our film Wildlife Heroes: Bereket Girma - A Story About Rescue has won SILVER in the 2026 Smiley Charity Film Awards. Thank you to everyone who watched, shared, and voted for us. 🎥 Watch the full series on our YouTube channel: bit.ly/4tRS85o

We’re celebrating the 20th birthday of lioness sisters Maggie & Sonja 🎉 Rescued from a German circus, they now live in peace at our sanctuary in @ShamwariReserve. As we honour their journey, we continue fighting to end the exploitation of wild animals in circuses & captivity.

🙌 Today we honour 100 remarkable years of Sir David Attenborough - a man who has inspired generations to cherish wildlife and the natural world. To mark this milestone, long term friend and Born Free Policy Advisor, Ian Redmond OBE, shares this heartfelt tribute.

Remember Kariba, the elephant getting ready to move to Europe’s first large-scale elephant sanctuary, Pangea? We're excited to announce that Julie, the last circus elephant in Portugal, will be joining her!🥳 Full story: bit.ly/4tiPSTK 📸: Circo Victor Hugo Cardinali

Is this what football fans want? ⚽🐒 Wild animals in chains, dressed in team shirts and exploited for profit. We don’t think so. We’re urging authorities in Marrakesh to end macaque suffering before the 2030 World Cup in Morocco. 👊 Take action: bit.ly/4udXMOU #FIFA

We’re saddened to share that Timkat, a much‑loved cheetah rescued from the illegal pet trade as a cub, has passed away aged 15. His life at our Ensessa Kotteh Wildlife Rescue Centre, Ethiopia, inspires our ongoing work to protect orphaned cheetahs and end this cruel trade. 💛

Born Free will be joining Chris Packham, Megan McCubbin and our friends at the League Against Cruel Sports at a peaceful rally in central London this Saturday, calling for an end to trail hunting. Join us and make your voice count. Reserve your spot here: bit.ly/4cKqgdu

This International Leopard Day, we’re celebrating two years since Ginny and Alda arrived at our Shamwari Big Cat Sanctuary. 🐆💛 Rescued from dire conditions in a breeding centre in Poland, this mother-daughter pair now live safely and peacefully in their forever home.

This #InternationalMacaqueWeek, we’re calling for an end to the exploitation of endangered Barbary macaques in Marrakesh’s Jemaa el‑Fna. With as few as 10,000-15,000 left in the wild, its time for stronger protections. Find out more how you can help 👉 bit.ly/4udXMOU

Today, we’re sharing a special birthday tribute to our Founder Patron, Dame Joanna Lumley, as she celebrates her 80th birthday. #DameJoannaLumley #JoannaLumley #NationalTreasure #WildlifeHero

The Zoological Society of London turns 200 today - but what have two centuries of zoos taught us? While science has progressed, keeping wild animals in captivity for entertainment remains ethically questionable. Real conservation happens in the wild. 👉 bit.ly/423gXzc

In Meru National Park, Shadrack Kimeu leads Born Free’s inspirational Twiga Team, the rangers who patrol the park daily, removing deadly snares set illegally by poachers. ⏳ Just 24 hours left! Every £1 donated to Protect The Pride is DOUBLED. Donate: bit.ly/3QAf8qL

How much do you really know about lions? 🦁 From their prides to their hunting skills and mighty roars, take our quiz and see if you’re a true expert on the king of the jungle. Take the quiz 👉 bit.ly/48oLtHk

At the Footsteps to Freedom Ball, we shared our film 'What Will You Tell Your Children?'. Help us change the story. Donate to our Protect the Pride #EarthRaise appeal before 29 April & your gift will be DOUBLED to protect lions in Meru, Kenya. Donate 👉 bit.ly/3QAf8qL

This Earth Day, we’re campaigning to protect wild lions in Meru, Kenya - Born Free’s heartland. Until 29 April, every donation made via #EarthRaise will be DOUBLED. With fewer than 25,000 lions left in the wild, your support is urgently needed. Donate 👉 bit.ly/48J6Ums

We recently shared the extraordinary news that Mowgli, our most elusive resident at Shamwari Big Cat Sanctuary, had been spotted on his viewing platform. While sightings like this are rare, we regularly keep an eye on his wellbeing using camera traps like this one. 🧡

Just 3 days left to vote! Your support has taken our Wildlife Heroes film ‘Bereket Girma: A Story About Rescue’ all the way to the finals of the Smiley Charity Film Awards. ❤️ Now we need one more push - please vote for us to WIN! Cast your vote here 👉 bit.ly/4a5H0Lb