Botanical Interests 🌻
12.6K posts

Botanical Interests 🌻
@BotanicalSeeds
We offer over 650 non-GMO, organic & heirloom herb, flower, and vegetable varieties. Available online and in over 4,000 garden centers nationwide.
Broomfield, CO Katılım Kasım 2008
1.6K Takip Edilen12.4K Takipçiler

@BotanicalSeeds Nice, you guys are my favorite seed brand
Offer the things others don’t!!
Would love to see a collectible series; maybe special artists (ex. Vides, Arsham, etc.)
Either way thanks for such a great catalog 🙏
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@mantis_oc He recently did the Toy Choy artwork in an upcoming packet!
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@KevinEspiritu @epicgardening @BotanicalSeeds Italian and Spanish culinary are represented in garden seed packs. Need to add Asian culinary.
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We completely revamped our bundling strategy at @epicgardening and @BotanicalSeeds, if you're in ecomm this may be interesting to you:
First, we acquired @BotanicalSeeds ~3 years ago, a then 29 year old seed brand with 750+ varieties of seed. The founders were primarily focused on the wholesale business, which is massive.
BUT, because of this focus, bundling was under-utilized. Most nurseries and independent gardening centers display our seed in various racks or spinners depending on how many of our varieties they carry.
For the direct to consumer line of business, bundling becomes a much more effective strategy with seed. At a nursery, a customer can grab a single pack of seed and the nursery owner makes the same margin as if thye bought 20 packs.
Online, we may not make much of anything if a customer buys 1 pack, AND they lack all of the expertise a garden center would provide as far as choosing the right varieties for their location, etc.
So we redid all of our bundles for our now TWO lines of seed: Botanical Interests and Epic Gardening, which is our 'beginner' line of seed we introduced just this year. That's another cool part of acquiring the seed brand - you can start sub-brands using the same infrastructure - but that's a story for another post.
Anyways, as we've nearly 4x'd the DTC seed business in 3 years, we decided to redo ALL of our bundles to make it easier for our customers. Things like:
- Tomato Lovers Bundle = if you like tomatoes, just buy this
- Beginner Herbs Bundle = if you like herbs + are a novice, just buy this
Reducing complexity for our audience is extremely important in a hobby that is arguably one of the most complex in the world - you're dealing with one of the major kingdoms of life on Earth, after all.
This became EVEN MORE important as we moved some of our products to Amazon...with all of the fees there, you basically have to bundle of you're not profitable on single orders.
The 2nd/3rd order effects of this are pretty awesome - we help customers make quicker, easier decisions => they have better growing outcomes => they tell more people about us => that cycle repeats => but also more nurseries, garden centers, and marketplaces opt to carry our goods because of how easy we make it / how well they sell.

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Here at @botanical_interests, we’re always pushing the limits of seed innovation. Today, we’re thrilled to unveil our latest breakthrough: The Beyond Belief Botanical Collection, a cutting-edge seed line featuring varieties you never imagined possible. 🌱✨
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Our new eco-friendly Seed Shakers are here! 💚 Same high-quality seed mixes you love, now in 100% recyclable tubes and packed with even MORE seeds! 🌼🐝🌸
🌱 Shake, grow, and watch your garden thrive! 🦋
👉 Get yours today at growepic.co/seedshakers


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Don’t miss our biggest Black Friday sale ever! 🖤
Save 30-40% on Birdies Metal Raised Garden Beds—limited time only! 🌱
Visit growepic.co/blackfridaydea… to shop 🛒

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🚨 It’s here! Our biggest and longest Black Friday sale yet! 🚨
Visit growepic.co/blackfridaydea… to know more!


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During the hot weather of the summer, there’s a wide variety of produce you can still grow! These heat-loving varieties will just keep producing all summer long.
Find your heat-loving veggies at growepic.co/heatlovingvegg…! 🔥

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Today is all about embracing the health benefits of #gardening. Get outside, enjoy the fresh air and sunshine, and experience the joys of nurturing nature. Let’s get our hands dirty and our hearts happy!
Happy National Exercise Gardening Day! 🌱🌻

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Happy #WorldEnvironmentDay! 🌍
Consider adding drought-tolerant plants to your garden like New Zealand Spinach, Blue Grama Grass, Chocolate Flower, California Bluebells, and milkweeds. These plants are not only resilient but also contribute to sustainable land use & biodiversity




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For a limited time, get up to 50% OFF select seeds during our annual 2024 Memorial Day Sales. No discount code needed!
growepic.co/BIMemorialDayS…

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